It's still Sunday in the US so we won't know the final numbers for a while.
Does anyone know how Beyond is tracking for its opening weekend?
- Thread starter VOODOOXI
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I'm disappointed. I had expected more. I have expected the same numbers of Star Trek 2009. I have read good reviews. I feel that fans are excited. I don´t know. I bet in by word of mouth
Forbes is reporting $59.6 million which given inflation is actually less than First Contact's opening weekend (FC opening with 30 million in 1996 which would be approx. $61 million at today's rates).
Here are few theories put forward by some articles like Forbes and Variety on why Beyond (while doing fine) isn't as lucrative as the previous two movies:
1) Slower box office returns - 2016 has seen a decrease in the amount of box office revenue.
2) Franchise fatigue - Not Trek Franchise but overall there are so many franchise movies out there now (Marvel, DC, Trek, Star Wars etc.) people are getting somewhat tired of it.
3) Bad promotional campaign for Beyond - Paramount only began promoting the movie in May added to that the rumors of difficult production and a bad first teaser trailer created a negative buzz around the movie at first. The positive press only came out about a week before the movie debuted and no one but Trek fans were paying that much attention.
4)Not capitalizing on the 50th anniversary of Trek. Paramount has been rather quiet on the fact that this is the 50th anniversary of Trek. Some critics suggested that Beyond wasn't the big movie they needed to exploit this anniversary,
5) More excitement for Star Trek Discovery then for Beyond. Many Trek fans are more excited about the upcoming TV show then the movie and this might have affected people turn out. The launch and success of TNG has sometimes been raised as a reason for the lower Box Office returns for Trek V and VI.
6) Too much time has passed since 2009 with too little material coming out in the meantime. Most franchises now like Marvel release new material every year (Thor, Captain America, Avengers, Iron man etc.) Star Trek in 8 years since it's reboot has only released 3 movies and outside of the Trek fan base, casual fans may have lost some interest. There are rumors that Paramount wants Trek 4 out by 2018.
Here are few theories put forward by some articles like Forbes and Variety on why Beyond (while doing fine) isn't as lucrative as the previous two movies:
1) Slower box office returns - 2016 has seen a decrease in the amount of box office revenue.
2) Franchise fatigue - Not Trek Franchise but overall there are so many franchise movies out there now (Marvel, DC, Trek, Star Wars etc.) people are getting somewhat tired of it.
3) Bad promotional campaign for Beyond - Paramount only began promoting the movie in May added to that the rumors of difficult production and a bad first teaser trailer created a negative buzz around the movie at first. The positive press only came out about a week before the movie debuted and no one but Trek fans were paying that much attention.
4)Not capitalizing on the 50th anniversary of Trek. Paramount has been rather quiet on the fact that this is the 50th anniversary of Trek. Some critics suggested that Beyond wasn't the big movie they needed to exploit this anniversary,
5) More excitement for Star Trek Discovery then for Beyond. Many Trek fans are more excited about the upcoming TV show then the movie and this might have affected people turn out. The launch and success of TNG has sometimes been raised as a reason for the lower Box Office returns for Trek V and VI.
6) Too much time has passed since 2009 with too little material coming out in the meantime. Most franchises now like Marvel release new material every year (Thor, Captain America, Avengers, Iron man etc.) Star Trek in 8 years since it's reboot has only released 3 movies and outside of the Trek fan base, casual fans may have lost some interest. There are rumors that Paramount wants Trek 4 out by 2018.
Much of the marketing for Beyond focused on trying to bring new people into Star Trek (younger viewers), but just like STiD, Beyond failed to bring in those younger viewers.
While Paramount is marketing the film to people that aren't going to see it, they simultaneously make the movie look less appealing to people that have a passing interest in Trek.
While Paramount is marketing the film to people that aren't going to see it, they simultaneously make the movie look less appealing to people that have a passing interest in Trek.
I hope it is. I just know that i´m going to watch the movie in july 30, premiere in São Paulo. And I am sure I will like it.
I swear, this thread is pretty much an exact copy/paste of the previous two box office threads. The same exact arguments, the same mix of panic & nonsense as always.
Totally! Beyond is far from being a disappointment of a failure. Hell a month ago the projection were 40 to 50 million. This weekend Paramount projected $55 to $60 million and that's what it's doing! Sequels rarely make as much money as the original and in someway STID might have been a fluke. Star Trek 4 is happening it's not going to be scrapped and Beyond will more than recoup its costs.
Except this time, the next movie has already been greenlit and we already know Beyond hasn't underperformed badly enough to cancel it. So although it's a disappointment to us fans that more people aren't rushing out to see an awesome movie, it's all kind of moot.
We don't know that yet because it depends on the international market. If Beyond doesn't make the profit Paramount needs to justify it, they're not going to make ST4 regardless of the fact that they already announced it.
So well within its project opening.
59.6M is way better than I was expecting. ST09 had huge buzz surrounding it for obvious reasons, STID had Cumberbatch who helped the box office massively, Beyond had a horrendous marketing campaign and to say the film doesn't look particularly "must-see" from the trailers would be an understatement.
In a summer where other big films have disappointed, 59.6 is more than solid.
In a summer where other big films have disappointed, 59.6 is more than solid.
A spectacular movie? No, sorry, it simply isn't. It's a blatant copy of Guardians of the Galaxy with large parts of Fast & Furious thrown in for good measure. And in acknowledgement of how little the film had to do with Star Trek, Paramount couldn't even be bothered to put Star Trek on the film poster. While the film has its better character moments, large parts of it are a loud, visually incoherent, crashing bore. And the less said about the lack of story, the better.
I get the feeling that despite your best efforts, you're having trouble putting a positive spin on the box office figures. They must be bad. "Scraping" $200m in the US would be an unmitigated disaster for a $195m tentpole summer blockbuster. Consider this as an example. This film, on a vastly bigger budget, could well take less than Terminator Genisys globally. And we all know there won't be any more Terminator films.
The only reason Paramount keeps churning out these sub standard "Star Trek" movies, which aren't really Star Trek movies at all, is because the two words Star Trek are the only property the studio has that makes it any money.
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