Gotta disagree with you there. STAR TREK was never meant to be an exclusive, elitist club meant only for the true believers. The idea is not to write off the rest of the world, especially since the world is full of people with a casual interest in Trek, who enjoy an occasional episode or movie (or novel), but may not know it backwards and forward like we do. And you know what? That's fine. The "public" has just as much right to a fun STAR TREK movie as we do. STAR TREK doesn't just belong to us Trekkies, nor should the movies and TV shows cater to us exclusively. STAR TREK deserves the biggest audience possible.