I don't say "It isn't Trek", I say "Where is the Trek?" a movie every 2-3 years? I'll watch the movies. They're fine for what they are. But there's no Trek.
That is not a disparagement on the movies at all, but where do they go? Bond movies are about Bond..and M a little. This is an entire cast and any emotional dynamic is built on our memories of other people, whereas they devoted the first entire two Bond movies making us care about Bond and M.
What we need it a TV series.
I don't think this crew's emotional dynamic relies on memories of other people at all. There's a lot more to it than "pretend this is Shatner", "pretend this is Nimoy" etc. The characters were familiar but different. I didn't like the last movie because I'm a TOS fan, I liked it because I engaged with the new versions of Kirk, Spock, Uhura and the rest and cared about what happened to them.
Where do they go? Anywhere. That's the fun of this new timeline. Anything can happen. Anyone can die. This isn't "scenes before TOS" - it's a new beginning. And I hope that when this film trilogy is complete the characters' adventures will continue in the novels, as those of Kirk (prime), Picard, Sisko, Janeway, Archer and their crews all have.