it seems Rich has some kind of agenda/hatred against the company.
And the evidence for this is?
Rich runs a gossip-monger site, he comes across the biggest current story in comics - how is it an agenda/hatred against the company if he does want he sets out to do?
By that logic, he also has an agenda against Marvel, Dark Horse and various other creators. He also hates various film and TV shows.
and other comic news sites to cover this a week early.
How horrible for them! They had to do some journalism rather than churnalism!