It is the equivalent (and equally erroneous) notion that has been applied to Orci's tiff with some fans last year. Neither case represents anything more than a tiny blip, neither will cost either company a cent nor will it lead to fewer people watching future releases of superhero or Trek movies. Dropping an olive into a martini is a greater disturbance of tranquility, proportionally speaking.
A part of me though, really wishes it could actually an actual disturbance.
Comic book fans (and I'm one of them) are pretty much sheep. We'll just keep going to these things--even if we hate them.
Comic book fans being sheep isn't why their won't be a disturbance, its that there aren't enough of them to cause a disturbance even if they get mad.
So effectively they really aren't that relevant in the grand scheme of how successful a comic movie is, and any claims to the contrary are are just wishful thinking.
That's very true.