That's the exact opposite. Voyager tanked because it was a bad, studio messed-with TNG 2.0. Enterprise tanked because it was a worse studio messed-with Voyager 2.0.
EVERYBODY recognized Enterprise as Star Trek with one eye-glance. It is exactly the same, with the exact same story telling, and the exact same scenes, and often even plagiarizing previous Star Trek episodes.
The whole problem was that they did NOT try let alone attempt to reinvent the franchise. Or rather the writers and producers tried, but then got shut down by the network/studio execs who were all about making carbon copies of previous Trek shows.
Trek needed a change, and it needed one badly; a Trek that had more drama, more human drama, and less technobabble, without reducing it to a meaningless, "what science?", not even a single hint of accuracy, plot, drama or care pile of shit, that still remained true to its roots. At the same time, it needed to look completely different, sound completely different, be filmed completely different, so different that only long-time, hardcore fans could recognize bits and pieces. In other words, a GENUINE prequel staying true to continuity and canon what was needed...
And then the studios interfered.
And then we got JJ's Trek Wars, that unholy abomination of unprecedented proportions. Remember that reducing to a meaningless "what science?", not even a single hint of accuracy, plot, drama or care pile of shit.
That's what we got:
http://www.trekbbs.com/showthread.php?t=96577
And I just don't get why so many people like it; let alone Star Trek fans. I can't wrap my mind around it. It's bad enough that it is a betrayal of everything that Star Trek was and represented, but it is also just plain a horrible, horrible, horrible movie. I've never seen a movie THIS bad, ever.