This is the problem right here. They messed up by bringing the same people back and giving them enough screen time so that we started recognising familiar faces. They weren't walking behind the leads in corridors or whatever, they played a crucial part in major events on the bridge. Hardcore fans could point to all the appearances of Leslie or Jae or Ayala in the other shows, but for most viewers they were anonymous.Hell using Discovery while we have fewer characters that are primary characters of the show, it actually is the show that gave the full compliment of people stationed on the bridge more material to work with than any other Trek series. There are fewer bridge stations with people who are literally extras. The vast majority have had at least a bit of dialogue. That is not true of the majority of the rest of Trek.
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