it "works", but it doesn't really work, does it. the fact, that it works in The Outcast should be the biggest red flag. I get that they had to tie the episode up quickly, but the writers sadly did it in the worst way possible, by lending credence to a bogus and dangerous idea.Can you be more specific? The "treatment" "worked" but considering how horrified Riker is about to the whole situation I can't see how you get the episode sanctioning brainwashing from that. Brainwashing "works" sometimes in real life too.
but the episode had of course other problems too. from Worf's sudden chauvinism ("It's a woman's game"...) to Beverly's very binary explanation of gender. Males are strong and women are pretty, thank you Dr. Crusher.
I get what they tried to do, but this episode clearly needed better writers. (and a less obviously female actor for Soren)