Soaps like The Edge of Night, As the World Turns, and Coronation Street have been going on literally for generations.
One person doesn't write a single episode or a string of single episodes without a lot of cocaine.
What happens (sometimes) with soaps is that a lone writer writes/drafts an arc. One longish story, that the EP then breaks into a number of chunks that are then peppered through the next episodes, or most of the season, depending on what sort of faith the EP has in the storyline.
So it's 5 or 6 writers each responsible for 3 to ten minutes an episode, and then a master mind figures out who goes where and what is working and what is not, as the ratings come in.
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