Ian, we're not the age group Enterprise was aiming for. We were already part of the audience, they didn't need to try to draw us in.
Agreed. What surprised me with "Enterprise" were a few avid TNG friends who had become very jaded by DS9 and VGR, then fell head-over-heels for ENT. Demographics can be hard to predict.
But getting a songwriter and a singer who appeal to a middle-aged audience was not going to get TPTB the new, young fans they knew the franchise needed.
And yet a Diane Warren sequel song was selected for the two very young contestants in "Australian Idol", which was very much aimed at a young audience.