My question is, there are plenty of slots where this could go as a regular rotation CBS show could fit. They are definitely plugging it enough. Why not just put it on regular TV?
I know they want to push their app and I don't mind paying 7 dollars a month, but this show could compete for viewership against almost anything that ABC, NBC and Fox bring as far as Dramas go (aside from maybe a couple, like SVU).
If you're spending 150 million a season in production, try to get it to as many fans as you can.