after writing about the embargo, io9 posted this
editorial/rant. it's hard to disagree with, but also feels like io9 badly wants discovery to be a train wreck.
for what it's worth, i'm feeling better about the show the closer we get. but maybe that's the bubble of trekBBS and all the little teaser videos i'm living in these days.
I agree on many fronts. io9's coverage, oddly for a pro-science fiction site, has always been stunningly negative about Discovery. I personally don't think the embargo is a big deal, and like SJA says, it is probably trying to avoid spoilers in the pilot.
As for the other io9 rant, I agree that they have some valid points. But it is really speculation built on speculation. I don't think any the promotional efforts point to a bad show, but rather poor marketing and simply the current environment of media/pop culture/fandom/etc.:
- The fandom is, and always has been rather fractured on what they think the current Trek is and what it should be.
- CBS is trying to create a new show for long term fans, recent fans, and potential new fans, so any bit of marketing tends to affect each group differently. Think of "not your dad's Star Trek!" for fans who prefer the older Trek.
- With the hunger and hate for spoilers, the news cycle, and rumor mills, every little bit gets turned inside out and labeled the greatest portend of Trek's future.
- What the show runners, writers, and actors say about the show is provided piecemeal (as promotion and discussion) and without context, which makes it easy to pull apart and question, but not easy to see the reasoning and reality behind those bits.
It is the audience's (fans and critics) preconceptions and fantasy's about Trek clashing with seeing that what others have created is not what you envisioned, topped with a heaping of emotions over the "right" way to do Trek.
Edited to add: One other thing to consider: how different "The Orville" critical reviews were from audience reviews. I wonder if CBS looked at "The Orville" and wondered how much the pilot's ratings were negatively affected by the apparently misalignment between the critics and viewers. Since this just happened, it could be a big issue in CBS exec's minds right now.