You know, I watched the 2009 film last night while I was reading and hanging out at home...and it really hit me how horrifically (and tragically) mis-managed this movie franchise has been since then. I mean, I remembered all the hype and positive (general audience...not crazed fanatic) reaction around the film. It was very popular, well-reviewed, and very well-marketed.
I feel so bad that they basically (and almost undeniably) trashed that in the long wait for "Into Darkness" and the dismal marketing effort surrounding "Beyond." With a property like Star Trek, everything is precarious and on "think ice" and they totally blew it with their (one?) opportunity in the wake of a well-made and well-received first film.
I fear now that there's really no recovering. I mean...I watched Guardians of the Galaxy for the first time earlier in the week...and I've got to tell you...I don't know what people see in this. It's uninspired, cookie-cutter, cliched dreck. In my opinion...the new Trek movies blow it away. Honestly. I mean that (and I'm not a HUGE fan of the newer movies...but I do enjoy them)! But that movie made 770M worldwide and it's sequel film (which I'm sure is equally paint-by-numbers) has already made over $800M. People say the Trek movie villains are under-written, yet praise GotG??? I don't know man....maybe I've just lost my mind. Because to me, GotG was a cheap, "same old same old" presentation. It's literally the same as every single other Marvel blockbuster movie. Yet, people eat it up while pecking away endlessly at the new Trek films.
Anyway, my point is that I am seriously worried that any momentum that Star Trek had is LONG dead. The first film was everything it needed to be: fun, well-reviewed, well-received, well-marketed, etc. I am devastated, in taking myself back to 2009, to really put into perspective how far things have slipped in 8 short years.