They know what brings in the $$$$.
Movie theaters don't bring $$$
Streaming doesn't bring $$$
Broadcast and Syndication don't make $$$
Home video doesn't make $$$
TOS-light failed miserably in 2016 with Beyond.
What brings money, when you have a zombified brand that no one can identify with?
Marvel can't even make money, while I have my theory that you could make money by combining revenue from markets since all it takes is a hundred million dollar video file, there's something wrong.
Media is a gamble anyway.
So who is the market?
Star Trek fans don't have faith in other Star Trek fans, so any pitch of fixing the franchise is dead in the water.
Even if you made the perfect TOS movie, no audience would want it, Trekkies would find a reason to hate it, and general audiences would pass.
So, you need a new audience.
If you make a film for them, it's gonna fail, and that new audience will have apathy for it.
Maintaining the library, and milking the current fans is an idea, but that idea apparently is universally despised.
Some extra edits:
(DS9 and Voyager would cost less to remaster than a movie, and would guarantee money.)
(Section 31 and beyond failed)
(If I were a gambling man, DS9 and Voyager are far safer than something new right now.)
There's no satisfying anyone following the current brand as it is.
SNW is kinda mid, but the most well liked.
Picard passed like a kidney stone.
DISCOVERY might age nicely, but currently is "TLJ" of Star Trek.
Section 31 is what? The Rise of Skywalker of Star Trek.
So, what is liked?
What's the clue?
Lower Decks seems to be the most well liked, so an animated movie or new season of LD might do the trick.
Prodigy is considered a treasure.
Lower Decks clues me in that DS9 and Voyager have reached the age where they have the nostalgia factor TOS did in 2010.
TNG got some of that back with, Picard season 3, but the first two seasons of that were torture in oh so many ways.
Lower Decks, Prodigy, and Across the Unknown, say late TNG era.
There's the nostalgia factor.
There is the last set of shows untouched and unmauled by modern producers who have no clue what the franchise is.
Make no mistake, to remaster those, is to open them to mauling.
But, get the remasters, and let the franchise die with some dignity.
As Bashir said to Kira, "Let him die while he's still a man."
...and....
You can't satisfy everyone is a nice philosophy.
With Trek, you can't even satisfy one person.
Supplemental edits:
My pitch, remastering a season of any of the shows would cost less than a bad direct to dvd sequel.
Remaster the whole library at 4k, movies and TV.
Why?
Those are the bricks the brand was built with.
TOS, TNG, DS9 and VOYAGER are the bricks.
Games might be a good starting point for new audiences, those seem to hold more weight.
I think a Dominion War Game, similar to an old, old one might work like Across the Unknown is going to.
It's why I won't accept the latter two shows weren't profitable.
The first two Kelvin Timeline films were successful, but the budget of no. 4 relied on Chris Pine taking a pay cut.
He didn't want to do that, so the 4th movie is gonna be dead in the water forever.
Recasting Captain Kirk again...again....is gonna fail.
So, you could Kelvinize TNG, that might work, but TNG's only saving grace to begin with is Patrick Stewart.
DS9 imo wouldn't be a great property for film, it worked as a serialized TV show most of the time, in some capacity.
Voyager could work as an epic trilogy, but that would require some adaptation, and changes.
I think Voyager would be a good candidate.
Studio wants a female lead.
We got her.
Studio wants gritty.
We got it.
You could offer an epic odyssey through the delta quadrant.
You could offer a slightly new timeline, and expansions or sequels to "Across the Unknown."
Cap off the trilogy with a remake of Endgame and old Kate Mulgrew in a supporting role again as Admiral Janeway,
We could do that.
But that would be a hell of a gamble.
Across the unknown has shown a lot of renewed interest in that property, but, is that game alone enough for a film franchise?
I bet it's enough to get those last two remasters.
But ATM, the franchise is kinda dead save for nostalgia.
I think there's a hidden Millenial Market for DS9 and Voyager.
SNW should probably get a movie, I bet you could make that work.
Tarantino's Trek movie might still be a fertile gamble.