59% isn't unusual for blockbusters in the second week. Into Darkness dropped 47% which is considered good.
RAMA
Any way you try to slice it, the box office results so far are rough.
59% isn't unusual for blockbusters in the second week. Into Darkness dropped 47% which is considered good.
RAMA
I'm disappointed that Beyond is doing worse than Into Darkness, which I consider to be a much weaker film. Is the fourth movie officially greenlit? I've seen conflicting info on that. They really need to lower the budget if they go ahead with it.
They have greenlighted it. They even have already hired Chris Hemsworth. Now theoretically they could of course still make an U-turn on their plans, but I doubt it will happen.
This has been my problem with the whole 50th anniversary celebration all year. When you're marketing something to an audience, you should gloat that you are celebrating a big milestone like the 50th. From a general audience perspective, I wouldn't know this was the 50th anniversary of the franchise, or how it's lasted this long. I would probably see the movie, think it was average and then move on. Would have really liked to see Paramount/CBS do some stuff TV wise to really sell this anniversary. There is still time to do a special (Would it really hurt CBS to air The Man Trap on September 8th followed by a documentary celebrating the 50th?) or something to really bring the 50th home.Not one of the trailers or TV spots even mentioned the 50th anniversary.
None of the movie posters even mentioned
I wouldn't panic yet, the movie might have longer legs if it gets good word of mouth and we don't know how the overseas market will do.
Any way you try to slice it, the box office results so far are rough.
I don't understand this comment. How is rebooting a franchise that was pretty dead and got so much negativity after TATV discarding 43 years of it? You still have those 43 years. They haven't been burned to the ground or anything.I'm not sure how they could market that 50th anniversary honestly and without hypocrisy when they voluntarily discarded roughly 43 years of it.
How does alibaba's involvement/funding of Beyond position it different from the first two?
does anyone know?
Not their fault if the studio dropped the ball or this has been one horrendous year for movies.
I keep going back to this singular point, I hope the next movie is made in a more reasonable time frame and for a more modest budget.
Paramount needs to realise the worth of a movie is NOT it's budget but it's box office return.
Not swirling motion sickness from a million indistinguishable CGI wedges slamming into other CGI white noise.
Who the Hell is really having this problem? I took my near eighty-year old Mother-in-Law to these films and she had no issue keeping up or with "motion sickness".
This has really began to feel like a false complaint to me. Something people can use to try and bang on the Abrams films for.
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