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Does anyone know how Beyond is tracking for its opening weekend?

I know it's hard for us Trek fans to be objective about something we really love, but Star Trek Beyond if officially a box office disappointment. It's not a franchise killer but we're at a crossroads now and Paramount is going to have to think about what to do next. The movie franchise is in a similar place to where it was when Insurrection came out in 1998 (granted Beyond is a better movie) where the movie ultimately made money but it was did luke warm box office.

Star Trek 4 has been green-lit (although that doesn't mean it will happen) and will likely see a cut budget.
 
I think Paramount needs to pump up the advertising, its a good movie, they just need more butts in seats so they can make their money. It's no good for people to discover how good it is in the rental market, they lose too much revenue at that stage.
 
Not one of the trailers or TV spots even mentioned the 50th anniversary.

None of the movie posters even mentioned

At this stage, the global box office total might yet get to $400m.

At the end of all this, Paramount needed a movie to come out in 2016, and to come out in July 2016 ie 6 month before ST Discovery came out.

Lin, Pegg and Jung have delivered the product.

Not their fault if the studio dropped the ball or this has been one horrendous year for movies.

I keep going back to this singular point, I hope the next movie is made in a more reasonable time frame and for a more modest budget.

Paramount needs to realise the worth of a movie is NOT it's budget but it's box office return.
 
http://www.boxofficemojo.com/news/?id=4211&p=.htm

"Before moving on to the rest of the weekend's new wide releases, squeaking into second place is last weekend's box office champion, Star Trek Beyond, with an estimated $24 million. While this does push the third installment in the new Star Trek franchise over $105 million, it represents a nearly 60% second weekend drop, a significant decline when compared to the last two films, both of which saw their domestic cumes climb over $146 million by the end of their second weekends. Paramount has already announced a fourth Star Trek film is on the way, but it will be interesting to see if the budget climbs as high as the $185 million spent on Beyond or if they dial it back to make up for what appears to be a declining interest from the audience at large."

:sigh:
 
We're all armchair quarterbacks here. No one knows what Paramount will do, until they do it.
 
I'm disappointed that Beyond is doing worse than Into Darkness, which I consider to be a much weaker film. Is the fourth movie officially greenlit? I've seen conflicting info on that. They really need to lower the budget if they go ahead with it.

They have greenlighted it. They even have already hired Chris Hemsworth. Now theoretically they could of course still make an U-turn on their plans, but I doubt it will happen.
 
They have greenlighted it. They even have already hired Chris Hemsworth. Now theoretically they could of course still make an U-turn on their plans, but I doubt it will happen.

Greenlighting a sequel to a movie before a movie even comes out has become something of a standard marketing tool for studios these days to drum up business. The fact they've already contracted Hemsworth, Pine, Quinto and the rest of the cast suggest Paramount wants it to happen, but it doesn't mean it will happen. Paramount could just sit on the project for a couple of years and keep it in development hell.

Trek 4 will likely be made though but with a lower budget.
 
Yeah, Star Trek 4 with a reduced budget seems likely. If Paramount had some other strong franchises to replace Star Trek with I could see them putting Star Trek out to pasture, but fortunately for us they don't and they're stuck with the mediocre performer that is Star Trek.
 
Not one of the trailers or TV spots even mentioned the 50th anniversary.

None of the movie posters even mentioned
This has been my problem with the whole 50th anniversary celebration all year. When you're marketing something to an audience, you should gloat that you are celebrating a big milestone like the 50th. From a general audience perspective, I wouldn't know this was the 50th anniversary of the franchise, or how it's lasted this long. I would probably see the movie, think it was average and then move on. Would have really liked to see Paramount/CBS do some stuff TV wise to really sell this anniversary. There is still time to do a special (Would it really hurt CBS to air The Man Trap on September 8th followed by a documentary celebrating the 50th?) or something to really bring the 50th home.
 
I wouldn't panic yet, the movie might have longer legs if it gets good word of mouth and we don't know how the overseas market will do.

The problem is that having poor attendance is going to mean a loss of screens which will create even more loss of attendance due to availability. There are several national releases over the next couple weeks. We will have to watch the screen count this week and next.

Any way you try to slice it, the box office results so far are rough.

Pretty much. It's been a disappointing ride so far.
 
I'm not sure how they could market that 50th anniversary honestly and without hypocrisy when they voluntarily discarded roughly 43 years of it.
 
How does alibaba's involvement/funding of Beyond position it different from the first two?

does anyone know?
 
I'm not sure how they could market that 50th anniversary honestly and without hypocrisy when they voluntarily discarded roughly 43 years of it.
I don't understand this comment. How is rebooting a franchise that was pretty dead and got so much negativity after TATV discarding 43 years of it? You still have those 43 years. They haven't been burned to the ground or anything.
 
How does alibaba's involvement/funding of Beyond position it different from the first two?

does anyone know?

I believe it means Paramount/Skydance don't have to spend a single cent in China as Alibaba/Hua Hua Media are handling the local distribution, promotions etc.

Paramount will get 25% of the box office.
 
Not their fault if the studio dropped the ball or this has been one horrendous year for movies.

I keep going back to this singular point, I hope the next movie is made in a more reasonable time frame and for a more modest budget.

Paramount needs to realise the worth of a movie is NOT it's budget but it's box office return.

A lot of studios seem to be missing that critical point. They all clearly missed it when Deadpool showed it to them. $50 million budget for nearly a $billion return? It cleared its expenses opening weekend and was free to run up the numbers. What makes this even sadder is when you actually dig into the overall very positive things about STB, the things the audience really liked. Really cared about. were the things that don't cost the money. Nobody gives a shit about the massive CGI destruction porn anymore. The whole Swarm was yet another CGI yawn fest. The viewers thrilled for the character moments. For watching these actors playing these characters interact. Stop piling on the overly expensive video game cutscenes and give your actors more room to breath and tell the story. (And yes I realize that the reason they do this is CGI explosion porn is easier to sell into many overseas markets with no translation, cultural confusion and such. Bah!) The audience wants to see Kirk, Spock and McCoy being Kirk Spock and McCoy. Not swirling motion sickness from a million indistinguishable CGI wedges slamming into other CGI white noise. A telling point for the promised next movie is the potential audience is really perking up at the thought of Kirk meeting his father. A character story. Character driven scenes. something for your brain to grab hold of and savor. Rather than causing a seizure.
 
Not swirling motion sickness from a million indistinguishable CGI wedges slamming into other CGI white noise.

Who the Hell is really having this problem? I took my near eighty-year old Mother-in-Law to these films and she had no issue keeping up or with "motion sickness".

This has really began to feel like a false complaint to me. Something people can use to try and bang on the Abrams films for.
 
Who the Hell is really having this problem? I took my near eighty-year old Mother-in-Law to these films and she had no issue keeping up or with "motion sickness".

This has really began to feel like a false complaint to me. Something people can use to try and bang on the Abrams films for.

I know my wife does, and she is not alone among my movie going friends and family. Also the inability to fully follow the action in some of the space fights is the biggest and most common negatives you see in all of the reviews of this movie. So who is generating the false complaint exactly? This is not an unknown issue? It is the same reason that fans have long savaged Star wars Producer Rick McCallum for is infamous speech about how many elements they were able to get moving and fighting for Revenge of the Sith. The swarm was an interesting SciFi concept and a believable menace in Star Trek. But visually it honestly lacks the impact of many of the earlier and cleaner more straightforward ship on ship battles.
 
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