CBS owns Star Trek. Therefore CBS owns Star Trek.They don't own the rights to the popular movie version.So, given a choice between the current popular movie version, and the dead from lack of interest TV version, CBS would go with the dead version?
Evidence?Abrams wanted Star Trek Prime universe gone to have his unified canon on several mediums. CBS wouldn't oblige. Fact.
While I don't agree with the wulfio's overall point, there is evidence that CBS disagreed with Bad Robot's desire to do only their film merchandising. I found an IGN article that supports this concept, May 16, 2013. It has been repeated a couple of times around the Internet. Quick research at this article, from Screen Rant, points back to The Wrap.
Please take all of it with a grain of salt, as it is the Internet, and rumors take on a life of their own, but this seems to be close to correct.