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Why star trek?

Spot261

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The announcement of the new series has obviously caused a great deal of speculation (ie bedlam) here and amongst the wider trek community, with issues such as the potential setting, timeframe, characters, etc being discussed at length. However an underlying question seems to be there, colouring every thread without being made explicit.

People have discussed the show in terms of entertainment, demographics, relatability, canon adherence and a number of other issues which occasionally seem to have mutually exclusive requirements, or at least conflicting priorities.

When ST was first aired it was first and foremost entertainment written with an eye towards being a vehicle for social change and in that regard it was ground breaking.

However times have changed in a great many ways, as has the medium of television along with the expectations of fans. So the question I am putting out there is this:

Just what is the purpose of the new show?

Is it simply to sell a product, entertain? Refresh the commercial franchise? Or is trek still viable in it's earlier role, as a way to convince people to ask themselves questions about the world?

Can trek still be an agent for change, indeed should it do so anyway?

Has the brand long associated with Gene Rodenberry's vision any reason to assume that role now in a different time or has the mantle been passed?

Even if it tried, just how receptive would the world be anyway, would anyone actually care?
 
It's a tv show, dude. That's what it was in 1966, 1967, 1968 etc. when people were falling in love with it.
 
Obviously the reasons they're bringing it back are commercial reasons. But, you're free to enjoy it for whatever reasons float your boat!

Mr Awe
 
For the Powers That Be it would of course be financial.

For viewers? Why bother with a fifty year old franchise? Two qualities that appeared with TOS:

1. Social Commentary

2. An optimistic streak
 
All iterations of Star Trek have been about:

Adversity and Triumph
Diversity and Eventual Acceptance/Agreement
Good and Bad
Degrees of "Good" and "Bad"
Relationships between Crew
Technology
Innovation
Strong vs. Weak
Right vs. Wrong
Degrees of Right and Wrong
Orders and Interpretation of them
Weapons and Restraint

We need good stories containing the descriptors above now, more than ever...

That could be a Transporter Buffer of a reason to bring back Star Trek! :bolian:
 
Its hard to imagine a new television/movie franchise appearing with all of Trek's positive traits.
 
For the Powers That Be it would of course be financial.

For viewers? Why bother with a fifty year old franchise? Two qualities that appeared with TOS:

1. Social Commentary

2. An optimistic streak

Wasn't the first or last bit of entertainment to contain either of those things - even on TV in the 1960s.
 
Somebody had a idea for a new Star Trek show, and the higher ups said: Ok! That could work.
Bingo!

Also, if you want a show to launch a new streaming service, it does you a favour if there's an audience guaranteed just from the association with an existing franchise. Same principle as casting a big name Star, but cheaper ;)
There's a lot of marketing work to do for Trek17 don't get me wrong, but how many other Jan 2017 shows are being discussed this intently online already? It gives them a head start at any rate.
 
If I were being cynical... I'd say the first announcement gives one a pretty good idea. Its a vehicle for getting people signed up to CBS's steaming service.
But I'm probably not that cynical in real life so I hope that the writers won't just be towing the party line.
 
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