I'd venture a guess that those of us who are big classical music fans probably have favorite composers and periods that just 'click' with us.
That's certainly true in my case. Most nineteenth-century music leaves me cold, but I like the 20th century. I like Schubert, but have no use for Beethoven. I like Mozart, but I like Haydn better, and I prefer Boccherini to both. I love Handel, and the French Baroque, and some of the Italians, but the German Baroque does nothing for me. Bach? Meh.
I'm sure this has always been a problem for classical-music retail sales. A classical-music store must need a very wide inventory, while a popular-music store probably makes the majority of its money off the latest hits.
Exactly!
And the thing is that most people go through life having heard what are essentially classical music's "Top 40 of the Last 4 Centuries": Handel's Messiah, Tchaikovsky's 1812 Overture and The Nutcracker Suite, Bach's Jesu, Joy of Man's Desiring and maybe the Toccata that's played in all the horror movies (


They might connect with a handful of those...but then they are stuck. Where to turn now? Where to go from there?
Seriously. We should sell maps.

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