Well said.Actually in the toy and childhood clothing market, there absolutely are less ‘boys’ products vs ‘girls’ products.
But I don’t think the merchandise sales are hugely related to gender of children.
I think it’s because the show is drifting away from children in general. (I am not talking about children of grown ups who watch the show. Who fans who say ‘my daughter/niece loves the new doctor!’ Are ten a penny.)
In terms of toys and children...well, I am pretty sure if I was a little girl (of the stereotyped kind toy manufacturers tend towards) I would rather have the doll with six bajillion accessories the same as my mates have, and not a Doctor Who one that doesn’t have that.
Who merchandise is drifting away from something kids will want, and has been since Capaldi.
General audience kids don’t seem to be into who. (I work with children.) They were until a few years ago.
But..while me might apply sarcasm to the grown-up end of the argument, it’s very different at the children’s end, and particularly from a UK perspective. (Whether talking about availability of positive role models or merchandising, or indeed access to and appropriate level of education...it’s an interesting topic.)
Edit: forgot to mention, role-playing was specifically mentioned. I think that needs thinking about (trust men when I say there are some parents who think action figures in general are too close to dolls for their little boys. Conversely, it’s basically Who and Thunderbirds if you don’t want the ‘little soldier’ indoctrination kicking in, and thunderbirds is close. Good luck getting that 13th Doctor Sonic Screwdriver little Jack!)
Ironically the BBC has a model for this. It’s called ‘how many Sarah Jane Adventures toys ended up in poundland’.
Now, that means they aren’t being driven by commercial forces, or thought they could broaden their market, or assumed another would make them more money. Tbh, they have always, always been crap at merchandising Who.
The other problem is that under Moffat and Smith, you had the boys Sonic (The Doctor) and the girls (River Song) in the current set-up I would hate to be any boy or girl relegated to playing the companion. Again, I don’t think Chibnall is aware of playground dynamics the way both RTD and Moffat vocally were.
But for the kid in me, I rather like all these latest B&M sets..


Boy that classic and BF stuff really sells! I have to battle in a bidding war just to own one of em, across the pond ere'.