• Welcome! The TrekBBS is the number one place to chat about Star Trek with like-minded fans.
    If you are not already a member then please register an account and join in the discussion!

Why didn't Beyond do better at the Box Office?

Status
Not open for further replies.
Paramount may be looking at the long game here. It's a fact that fans buy pretty much every release of every Trek video package (TNG Blu-rays excluded--I did say "pretty much"). Video releases will bring in many millions more, likely in perpetuity.

These people are not stupid. They know their product, and they know how to make money. They know that Trek is a cash cow, and they've been milking it for decades. The fact that fans have been declaring the death of Trek with each new iteration over the last 20 years or so just doesn't line up with reality.
 
When I went to go see it midday last week where I am (bay area), all but one of the best upper-row-middle seats were taken. Not packed, but modestly filled. I was pleasantly surprised, I was afraid it would be empty.

I just hope there's enough to convince the studio to let Pegg and Jung have the reins again. Dunno the two they asked to write for 4 in some of the latest announcements. They don't have much on IMDB either.
 
So, is there something wrong with the TNG blu-rays that are making people skip out on them?
Presumably everyone's of the attitude that "I already own the DVD/can watch them on TV/Netflix/whatever" and never saw the need to "double-dip." That was certainly my attitude until I got a few seasons for a Christmas gift. But damn, the episodes are actually beautiful to watch.

Once again, CBS dropped the ball when it came to marketing and promotion. That's becoming a distressing trend with this franchise, and might be the one factor that's a threat to Discovery.
I just hope there's enough to convince the studio to let Pegg and Jung have the reins again. Dunno the two they asked to write for 4 in some of the latest announcements. They don't have much on IMDB either.
They're the ones who wrote the script for the Trek XIII Orci was going to direct. You know, the one Paramount rejected.
 
But Star Trek isn't making money anymore, is it? The TNG Blu-ray release died on its arse, and Beyond will be lucky to get back its budget and marketing/distribution costs of $285m approx, to say nothing of actually making a profit.


It looks like it is in danger of not making its money back let alone a profit now even with overseas profits. I just saw the movie with my wife. It was ok but the villain wasn't very compelling and neither was the story. This one is tracking to make less then then the previous ones. I think they will make a 4th since it already is in the works but Paramount will not spend as much money on it which imo is a good thing because frankly I think the special effects were a bit crowded and way more than were needed.
 
STB overall is a well reviewed film. That might help it recoup more when it gets to the Pay and Subscription Movie Channel phase of it's revenue generation for Paramount.
True. They'll have a better choice of quotes than Ghostbusters, anyway: "Not as bad as I expected!"

If they make a properly old style Trek movie, chances are casual cinemagoers won't turn out, and there's not enough die hard fans to service the film. They might do better binning most of the fan service and going even more full on action movie.
I think maybe they actually should do what they've been accused of, and just make a big sci-fi action movie that happens to have Star Trek in the title. Ditching the continuity might result in something fresh.
Or give the gig to Tarantino, who has said he'd like to do Star Trek.

Who exactly are the "core fans" who allegedly were so "negatively affected" by the first trailer that the studio had to "win them back" with subsequent marketing?
Me for one. I'm not a hater, but the trailer was a terrible misjudgement as far as generating fan buzz. The huge proportion of dislikes on youtube is evidence, if you want it.

Wasted energy due to self-induced screw-ups
Weak creative work
Above comments were related to publicity. Forgot to mention: Should have made a better movie. :p
 
I still believe we could have gotten a great Star Trek movie on a budget of 125 million. With a little more focus on story and characters and a little less CGI and explosions. I doubt that the general audience would have liked that even less.

Another option would be to go out all comedy on the next one... Comedy Sci-Fi seems to be quite popular with the general audience. There was a reason The Voyage Home was for a long time the most successful Star Trek movie.
 
I still believe we could have gotten a great Star Trek movie on a budget of 125 million. With a little more focus on story and characters and a little less CGI and explosions. I doubt that the general audience would have liked that even less.

Another option would be to go out all comedy on the next one... Comedy Sci-Fi seems to be quite popular with the general audience. There was a reason The Voyage Home was for a long time the most successful Star Trek movie.

Yeah the story just wasn't there. I was actually surprised they spent so much time on action and CGI. I expected a rich story like we used to get in TOS. Maybe the next one since the budget will probably be smaller.
 
Weekend Box Office numbers are in and Beyond came in 5th with $10 million :S. Bourne is basically copying Beyond's box office patterns but Bourne was made on a $120 million budget and will break even.

Bourne will do a lot better than break even. Not only did it have a lower budget as you mentioned (significantly lower) but it has also been doing well in the overseas territories it has been released.

STB overall is a well reviewed film. That might help it recoup more when it gets to the Pay and Subscription Movie Channel phase of it's revenue generation for Paramount. Time will tell.

That's not how it works. Movies are valued based on popularity which relates to box office success. Award winning films might be different, but just having good reviews from critics isn't going to matter much in negotiations. It's not like TV viewers are a much more discerning and erudite crowd than your average moviegoer.

It will sadly drop hard next week. the word of mouth is poor from almost all the critics and many fans. Suicide Squad will not have legs at the box office. it will not beat guardians of the galaxy or deadpool.

This is true. I don't think it will touch either of those film's box office. It will make a lot of money though and end up in the mid to high 200s.

The core fan base is still there clearly but Beyond lost most of the more general audience.

It probably lost about half the general audience from the 2009 film. But exactly how large do you think the "core" Star Trek audience is? The hard core trekkie will probably go to any film about Star Trek and probably several times. The rest of the casual Trek fanbase are probably hit and miss and probably most effected by reviews. The general fan who probably goes if they like the trailers or enjoy the genre is definitely someone affected by good/poor marketing and reviews. I really don't believe any Trek series could survive on just the hardcore ST fan or even hardcore and casual trek fans. If you lose the non-Trek general audience and iffy reviews cost you a portion of the casual fans and it's automatically going to be a flop.

STB will always be viewed historically as a better film I would guess.

Another guess...70% drop for Suicide Squad next week.

I don't think it will be quite that harsh but I expect something in the mid 60s. Even a 68% wouldn't shock me.

Forbes is predicting that Beyond will total around $300 million total (including domestic and international box office).

I don't think that's accurate. I believe the author was talking about what the Studio should expect from the series going forward (living with 150/300 dom/ww box office).

If Star Trek stabilizes this weekend in the 35-40% range we could be looking at final numbers in the $160-175 million ballpark. I think foreign will end up in the $210-215 range for a final WW tally of $375+ million.

Generations made $118 million worldwide on a $35 million dollar budget. Half of the gross would go to theaters, leaving $59 million ($24 million above budget) going to Paramount before Print and Advertising costs for a movie that was heavily marketed.

Generations doubled its production budget domestically and then added another $42m WW. This in an era of much lower marketing budgets and a rising DVD rental and sales market. Generations clearly generated a good profit for the franchise.

Paramount may be looking at the long game here. It's a fact that fans buy pretty much every release of every Trek video package (TNG Blu-rays excluded--I did say "pretty much"). Video releases will bring in many millions more, likely in perpetuity.

That is a great description! Beautifully put . . . the long game. This is not an original movie that Paramount is considering whether or not to make into a franchise. This is one of the longest running franchises in movie history. It has made a lot of money and will continue to do so if treated properly. The fact that video sales have been dropping significantly in general doesn't help any. While Star Trek still sells much better than general movies, Blue Rays and DVDs seem to be falling hard in popularity so the overall sales are nothing like they were a decade ago. Still while not offering Paramount the $150 million or so gain they got from ST09 in video sales, every extra $30-50 million in profit helps the bottom line.

It looks like it is in danger of not making its money back let alone a profit now even with overseas profits. I just saw the movie with my wife. It was ok but the villain wasn't very compelling and neither was the story. This one is tracking to make less then then the previous ones. I think they will make a 4th since it already is in the works but Paramount will not spend as much money on it which imo is a good thing because frankly I think the special effects were a bit crowded and way more than were needed.

I thought the special effects in space and combat were so short and dark that it seemed like a waste of time. However I thought the FX for the Yorktown was fabulous in portraying the overall atmosphere and I wouldn't have wanted to lose that (which clearly would have been cut instead of the space combat scenes).

Another option would be to go out all comedy on the next one... Comedy Sci-Fi seems to be quite popular with the general audience. There was a reason The Voyage Home was for a long time the most successful Star Trek movie.

The Voyage Home was a great and fun movie. It is one advantage that Star Trek has in changing up styles. It would be great if they went that way, they definitely took themselves very seriously in ST09 and STID. They seemed to lighten up a little more in STB. I, myself, would be intrigued with a more lighthearted sequel to change things up.
 
Not unlikely at all. BvS fell 69.1% with similar RT reviews and audience rating.

RAMA

Bourne will do a lot better than break even. Not only did it have a lower budget as you mentioned (significantly lower) but it has also been doing well in the overseas territories it has been released.



That's not how it works. Movies are valued based on popularity which relates to box office success. Award winning films might be different, but just having good reviews from critics isn't going to matter much in negotiations. It's not like TV viewers are a much more discerning and erudite crowd than your average moviegoer.



This is true. I don't think it will touch either of those film's box office. It will make a lot of money though and end up in the mid to high 200s.



It probably lost about half the general audience from the 2009 film. But exactly how large do you think the "core" Star Trek audience is? The hard core trekkie will probably go to any film about Star Trek and probably several times. The rest of the casual Trek fanbase are probably hit and miss and probably most effected by reviews. The general fan who probably goes if they like the trailers or enjoy the genre is definitely someone affected by good/poor marketing and reviews. I really don't believe any Trek series could survive on just the hardcore ST fan or even hardcore and casual trek fans. If you lose the non-Trek general audience and iffy reviews cost you a portion of the casual fans and it's automatically going to be a flop.



I don't think it will be quite that harsh but I expect something in the mid 60s. Even a 68% wouldn't shock me.



I don't think that's accurate. I believe the author was talking about what the Studio should expect from the series going forward (living with 150/300 dom/ww box office).

If Star Trek stabilizes this weekend in the 35-40% range we could be looking at final numbers in the $160-175 million ballpark. I think foreign will end up in the $210-215 range for a final WW tally of $375+ million.



Generations doubled its production budget domestically and then added another $42m WW. This in an era of much lower marketing budgets and a rising DVD rental and sales market. Generations clearly generated a good profit for the franchise.



That is a great description! Beautifully put . . . the long game. This is not an original movie that Paramount is considering whether or not to make into a franchise. This is one of the longest running franchises in movie history. It has made a lot of money and will continue to do so if treated properly. The fact that video sales have been dropping significantly in general doesn't help any. While Star Trek still sells much better than general movies, Blue Rays and DVDs seem to be falling hard in popularity so the overall sales are nothing like they were a decade ago. Still while not offering Paramount the $150 million or so gain they got from ST09 in video sales, every extra $30-50 million in profit helps the bottom line.



I thought the special effects in space and combat were so short and dark that it seemed like a waste of time. However I thought the FX for the Yorktown was fabulous in portraying the overall atmosphere and I wouldn't have wanted to lose that (which clearly would have been cut instead of the space combat scenes).



The Voyage Home was a great and fun movie. It is one advantage that Star Trek has in changing up styles. It would be great if they went that way, they definitely took themselves very seriously in ST09 and STID. They seemed to lighten up a little more in STB. I, myself, would be intrigued with a more lighthearted sequel to change things up.
 
So, is there something wrong with the TNG blu-rays that are making people skip out on them?
Yes, many people don't understand the magnitude of the change and think it would be double-dipping because they have the DVDs. I just saw someone last week claim the blurays were all uprezzed...seriously.

The Netflix versions are good, but the blurays look even better.
 
I still believe we could have gotten a great Star Trek movie on a budget of 125 million. With a little more focus on story and characters and a little less CGI and explosions. I doubt that the general audience would have liked that even less.

Another option would be to go out all comedy on the next one... Comedy Sci-Fi seems to be quite popular with the general audience. There was a reason The Voyage Home was for a long time the most successful Star Trek movie.
Maybe they are planning that in adapting Orcis ST3 for ST4? lower budget 130ish million Yesterdays Enterprise/BTTFy time travel adventure starring Pine, Quinto, Hemsworth, (with cameos/supporting roles from the Narada/Kelvin crews Bana, Collins Jnr, Tahir, Morrison).. & maybe even Shatner somehow? with Urban, Pegg, Cho, Saldana in greatly reduced roles essentially cameos beginning/end (like City on the Edge). and not so much planet hopping/mass destruction/huge ship battles/exotic locations
(in addition to being too Trekkie/not Guardians enough Orci's ST3 idea might've felt not 'grand' enough for the anniversary. Plus the using of time travel again just one movie after the last time (although maybe whats happening now is theyre increasing the timetravel element for ST4).
 
I'm guessing one of two things will happen:

  • Lower budget for ST4
  • The partnerships Paramount used to mitigate any losses will continue to grow: Beyond probably only cost Paramount $130-150 million of the $185 million budget.
RAMA

Maybe they are planning that in adapting Orcis ST3 for ST4? lower budget 130ish million Yesterdays Enterprise/BTTFy time travel adventure starring Pine, Quinto, Hemsworth, (with cameos/supporting roles from the Narada/Kelvin crews Bana, Collins Jnr, Tahir, Morrison).. & maybe even Shatner somehow? with Urban, Pegg, Cho, Saldana in greatly reduced roles essentially cameos beginning/end (like City on the Edge). and not so much planet hopping/mass destruction/huge ship battles/exotic locations
(in addition to being too Trekkie/not Guardians enough Orci's ST3 idea might've felt not 'grand' enough for the anniversary. Plus the using of time travel again just one movie after the last time (although maybe whats happening now is theyre increasing the timetravel element for ST4).
 
Paramount may be looking at the long game here. It's a fact that fans buy pretty much every release of every Trek video package (TNG Blu-rays excluded--I did say "pretty much"). Video releases will bring in many millions more, likely in perpetuity.

These people are not stupid. They know their product, and they know how to make money. They know that Trek is a cash cow, and they've been milking it for decades. The fact that fans have been declaring the death of Trek with each new iteration over the last 20 years or so just doesn't line up with reality.
True.

I've eventually had to admit that I don't really like NuTrek but I've purchased both of the first two on Bluray and again in the 'Compendium'. I may wait for the price to drop, but I've purchased everything on Bluray or DVD (or both) - shows and films.

The only things I don't own are the Blurays of the TNG two partners, and now I've got a multiregional Bluray player I'll be getting them too.

There is stupidity involved, but I suspect it's mine...
 
Maybe they are planning that in adapting Orcis ST3 for ST4? lower budget 130ish million Yesterdays Enterprise/BTTFy time travel adventure starring Pine, Quinto, Hemsworth, (with cameos/supporting roles from the Narada/Kelvin crews Bana, Collins Jnr, Tahir, Morrison).. & maybe even Shatner somehow? with Urban, Pegg, Cho, Saldana in greatly reduced roles essentially cameos beginning/end (like City on the Edge). and not so much planet hopping/mass destruction/huge ship battles/exotic locations
(in addition to being too Trekkie/not Guardians enough Orci's ST3 idea might've felt not 'grand' enough for the anniversary. Plus the using of time travel again just one movie after the last time (although maybe whats happening now is theyre increasing the timetravel element for ST4).
All of this with lower budget? I think it is very difficult. Many important cameos are expensive.
 
If Star Trek stabilizes this weekend in the 35-40% range we could be looking at final numbers in the $160-175 million ballpark. I think foreign will end up in the $210-215 range for a final WW tally of $375+ million.

I don't think that's likely at all. It's far more likely Star Trek Beyond will reach 150 to 160 million (I think it will be closer to 150 than 160) in the US.

And the foreign markets are now on 66 million. You really think we will be getting a 150 million Dollars more from countries outside the US??? Absolutely not. In every country this movie is down from the previous one. I would be surprised if China adds more than 50 million dollars. Japan, France, Spain may add another 15 million together. But that's it.

This movie will barely make 300 million Dollars in total.
 
I still believe we could have gotten a great Star Trek movie on a budget of 125 million. With a little more focus on story and characters and a little less CGI and explosions.

I found Beyond had some unnecessary action sequences too. For example the whole Kirk/Chekov/McGuffin alien returning to the saucer action sequence was totally needless and the two plot points that came from that could have been added to another scene with very little action. Beyond had fantastic character moments I thought, and I would love a movie with more of that.
 
Status
Not open for further replies.
If you are not already a member then please register an account and join in the discussion!

Sign up / Register


Back
Top