Is it maybe because the 2009 was not our grandaddy Star Trek while Beyond is our grandaddy star trek?
Why didn't Beyond do better at the Box Office?
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Is it maybe because the 2009 was not our grandaddy Star Trek while Beyond is our grandaddy star trek?
Regarding the script, photography, easter eggs, references and even comments and trying to please old fans, STB is the best of the three films in the Kelvin timeline, but the worst of them in the box office.
I do not know if the marketing was bad or no-trekkers are not interested in Kelvin timeline format. I think both options are correct.
Is Star Trek Discovery going to be able to get through this?
I do not know if the marketing was bad or no-trekkers are not interested in Kelvin timeline format. I think both options are correct.
Is Star Trek Discovery going to be able to get through this?
Or there's a heck of a lot of this stuff, and it no longer seems "special". Beyond will likely do $300 million dollars worldwide, which means someone is interested. Honestly, they haven't done a good job of hooking younger crowds, older folks are still the primary ticket buyer for these films.
Until the crack the nut on how to get younger people interested, the box office totals will likely continue to dwindle. Discovery, while being set in the Prime timeline, will likely have to change what Star Trek is to draw in younger viewers. Continuing to cater to the older fan base will see a franchise that eventually withers away.
Paramount is attempting to sell Star Trek to an overseas film market that does not get Star Trek. So, Star Trek is not a tentpole movie. Tentpole movies can be sold to an overseas market. Furthermore, Star Trek does not thrive in a market where films are being "cannibalized" as what is happening now. Move the film to where there are no tentpole films, where it can get legs.
Hopefully, Star Trek works well on CBS All Access. Overseas tv markets get the franchise, as Star Trek: Discovery is profitable.
There seem to be franchises that work succeed best on tv - Star Trek, Doctor Who. There seem to be franchises that succeed best on film - Bond. There seem to be franchises that succeed best on both tv and film - Star Wars, Marvel, DC.
Hopefully, Star Trek works well on CBS All Access. Overseas tv markets get the franchise, as Star Trek: Discovery is profitable.
There seem to be franchises that work succeed best on tv - Star Trek, Doctor Who. There seem to be franchises that succeed best on film - Bond. There seem to be franchises that succeed best on both tv and film - Star Wars, Marvel, DC.
This is an odd statement given how ST 09 and ST ID did in the overseas market. I'm curious as to why you think so?
Just because people are lining up for Discovery now, doesn't mean it will be successful in the long run. If they try to make it 90's Trek, people will fall away pretty quickly. If they embrace modern audiences and the anti-hero trope, you will have people complaining it isn't "Star Trek" and will move away from the show.
Star Trek, in the here and now, is a tricky property to get right and make viable.
Maybe it is a case of too little, too late. The casuals saw the first out of curiosity as the first reboot in 40 years and then just returned back to their normal viewing habits (which didn't include serious star trek fandom). The long time fans didn't warm to the new movies and didn't spend their usual amounts both on the movies or merchandise. While I'm glad they did some small nods to classic stuff, I still personally found the movie to be a cowboy space shoot'em up and not actually a trek movie. YMMV. I think that if they had done this kind of stuff in the 2009 reboot then it might have been a different story.
Especially given the backlash against All Access.
CBS is all giddy right now about Discovery. Which is great. But people shouldn't forget that it wasn't all that long ago that they saw Trek as a sinking financial stone and cancelled Enterprise.
Star Trek's financial fortunes can change dramatically in an instant, as we've witnessed with Star Trek Beyond.
Star Trek's financial fortunes can change dramatically in an instant, as we've witnessed with Star Trek Beyond.
As someone that has reluctantly/eventually had to admit to myself that there is next to nothing I like about the new movies (no, I didn't find Beyond ANY les JJish) this is sadly true.
I am hoping that the TV format is sufficiently different from films that accommodating a more current approach doesn't spoil it for me.
DS9 is probably the least dated / most in keeping with modern TV, and it's still my favourite Trek show - I may be O.K...
While I found it pretty damn boring a huge chunk of the time. We're both obviously Star Trek fans, which makes a show "for Star Trek" fans problematic. Some group of fans is going to walk away pissed at what CBS is doing.
Just hope that some poll with a hundred people in it doesn't vote Discovery the worst TV series ever.
Are there any major conventions in January? If not, they might avoid that...maybe.
Also, CBS has struggled with this since TNG. It's nothing new.
No, they haven't. They only got control of the TV portion of the franchise during the tail end of Enterprise. Paramount controlled the entire franchise up to that point.
I basically agree with what you're saying, but I'm not sure what else they can do to try and attract younger fans. The rebooted movies are action packed, hip, sexy and cool. If that doesn't attract a younger audience, I don't know what will.
That's why I've said there's a lot riding on this Discovery show. If it flops, Star Trek is pretty much dead, or will at least go dormant for a long time.
You'd have to be blind not to see the divide between JJTrek and old school Trek where the audience and the fans are concerned. There's been war on this very forum about it since the day I joined. Beyond underperforming as a result of losing the casual cinema audience does not surprise me in the slightest nor would it surprise to learn the harcore fans have abandoned the movie series. Personally I was turned off by Into Darkness and the JJVerse in general and had no desire to see Beyond but I was dragged to it and I ended up enjoying it. It came off more like old school Trek than the previous 2 movies in my opinion. Perhaps too little, too late for many of the harcore fans but I'm willing to see another movie with this crew based on my enjoyment of Beyond.
Even if there are no more JJVerse movies and Discovery flops we still have 700 episodes and 13 movies to console ourselves with. It's not like Star Trek has a right to go on for another 50 years. All good things eventually end no matter how much we love them and want them to continue. I'm hopeful Discovery will be a success and at least revive Trek on tv.
Even if there are no more JJVerse movies and Discovery flops we still have 700 episodes and 13 movies to console ourselves with. It's not like Star Trek has a right to go on for another 50 years. All good things eventually end no matter how much we love them and want them to continue. I'm hopeful Discovery will be a success and at least revive Trek on tv.
Why do I "have to be blind?" My dad raised me with TOS and watched it during its initial run with his dad. He had the action figures, the concordance, and various other things. I had costume pieces, props, and other memorabilia still taking up room in my closet. Abrams Trek films rank in my top 10 for the Trek movies.
For me, and most of the people I know, it's a matter of personal taste, not "hardcore" vs. "casual." My dad does not like TNG and post Star Trek but thoroughly enjoys the newest films. Where does he fall in this discussion?
For me, and most of the people I know, it's a matter of personal taste, not "hardcore" vs. "casual." My dad does not like TNG and post Star Trek but thoroughly enjoys the newest films. Where does he fall in this discussion?
Then who exactly has bought $200 million dollars worth of tickets so far? I tend to think that Star Trek fans were, largely, responsible for the take so far. I tend to think that the trailers opening with slow music and Kirk talking about a midlife crisis may have turned off the younger, casual movie goers.
All in my opinion.
For CBS, there's nothing riding on the show itself per se. CBS has already stated this deal paid for itself with all the outside territory broadcast rights deals they've made for the 13 episodes. They HOPE this will spur interest in the "All-Access" subscription streaming service here in the U.S.; and they chose 'Star Trek' because IF it doesn't they still know that if they then either make a deal to air the series in the U.S. on pay cable channel or premium pay cable like Showtime (which CBS still controls); and release Blu-Ray DVDs and Star Trek fans will complain like they always do; but a significant will watch/buy; and they'll still see a decent overall ROI while they move on to their next attempt to promote CBS All Access.
I've owned both DVD's and, now, Blu-ray's of the TNG films. I don't and never have much enjoyed them, yet I've bought them at least twice. I'm sure if Discovery doesn't scratch my Trek itch, I will still continue to subscribe, watch and buy the inevitable Blu-ray season sets.
It is a sickness.
At least it's doing better than 9 Lives. That's something. Right? 
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