Action figures aside now, it's just my own opinion here, but while there are now more Trek shows in production that there ever has been, it all exists in a vacuum on Paramount+ and really isn't noticed outside the existing fandom. It's definitely still big in geek culture, but It could very well be that to the rest of the world, there really hasn't been a new Star Trek series since "that one with the old bald guy."
I had the impression that Discovery was doing quite well on Netflix in Australia. I also saw quite a bit of advertising for Picard, which was on Amazon. Now that the series are locked behind P+, they’re definitely off the radar.