Sure, they are aware of it on that level, but they don't start to think that having retro designs in Star Wars is acceptable because it is not set in the future. They think the retro designs are acceptable because they look cool.I'd hope they'd be more than vaguely aware of it, it is literally the first thing they are told in every single Star Wars movie. The disclaimer that it isn't our future is so famous you can quote it out of context and people know immediately what you mean.
This is not about the technology, I'm not arguing that they should be using tapes in Discovery because they did in TOS. This is about the design aesthetic, and that could easily be retro and some elements in DIS indeed are. They're just not applying it consistently so the overall look is not coherent.Star Trek on the other hand has consistently been the future of our world, even altering its own past to fit when advancing reality overwrites its speculation. It is the 'vision of the future', our future. And how we imagine our own future evolves with time, and artistic fashion, and the changing nature of technological progression. When the 1701 was originally designed, the future was all about jets and flying cars and moon colonies. Big advances were expected in the aerospace industry, but other things like communication, recording and recalling information and computing weren't in focus. You can see it in all kinds of futuristic settings from the period (check out Gerry Anderson's vision of the early 21st Century). By the 00's, the opposite was true. We had no flying cars, deep space sleeper ships or jetpacks. 99.99%+ of people still haven't left Earth. Instead we had pocket phones that connected us to all the world's data, and rapidly developing social connections heavy on user generated media. Our computers have overrun the capabilities of even the 24th Century ones. If Trek doesn't move with the times it just becomes a show about what the 60s thought the future would be like. I'm not saying you couldn't have a show like that, but it wouldn't be Star Trek.
You'd think. PixelMagic already had ideas how to make X-Wing to look like was designed today!Star Wars is an entirely different beast. It is a space fantasy set in some far flung galaxy where the physics isn't quite the same, there's a mysterious Force, and part of the aesthetic is retro, used and dirty from day one. You don't change the universe any more than you give Aragorn a bazooka.
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