Then I guess in the entertainment world they'd just say you're not part of the target audience.
I'm not part of the target audience for a product marketed as "Star Trek," even though I'm a longtime fan of "Star Trek," just because I prefer it to look like "Star Trek"? That's ridiculous.
I like quite a variety of other SF, on TV and otherwise. But this show isn't
B5 or
Firefly or
BSG or
Stargate or
Star Wars or
Dark Matter or
The Expanse or any other space-based show, each with its own distinctive visual aesthetic. It's Star Trek. As other posters have mentioned, the producers are actually banking
heavily on that fact, and bending over backwards to incorporate familiar story elements from past incarnations of Star Trek in order to appeal to audience familiarity. Given all that, it's really not unreasonable to think that it might also
look like Star Trek.
As per history Trek fans will almost always be one of the most virulent when it comes to what they perceive as the defense of their head canon and the direction they want things to go whether that be visuals, story, characters, etc.
"Virulent"? What are we now, a disease vector?
Seriously, I don't have any particular preconceived story expectations for what DSC or any other Trek show should do. I just want it to tell good stories that build upon (rather than undermining) Trek's established fictional universe, and to be recognizable
as part of Trek's established fictional universe. So far DSC has been very hit-or-miss on both those fronts, unfortunately.
It happened when TNG came out, it happened when ENT came out, again with the Kelvin movies, and of course currently with DSC. [Fans go on] moaning about how it'll never be as good as the golden years.
But, y'know, it
won't ever be as good as the original. Every Trek spin-off so far has been an increasingly pale imitation of the ones that went before (with the possible exception of DS9, which had the creative chutzpah to chart some new directions). As much as I love Trek, I have no problem saying that pretty much all of it produced since the final season of DS9 (except for some of ENT S4) — and that's nearly
20 years now — is completely forgettable and adds nothing of lasting interest to Trek's fictional universe.
So it's not as if I'm judging Trek by some impossibly high bar. There's lots of
really good TV being produced these days, SF and otherwise. DSC doesn't have to be the
best of contemporary TV; all it has to do is be as good as the mid-range of it to outdo the last 20 years' worth of Trek and justify its existence on its own merits. Sadly, while I did enjoy several episodes of S1 (particularly around the midpoint of the season), on average it hasn't lived up to even that standard.
You say that you, yourself, are a fan of TOS and DS9. Given that, why the heck would you
care if the franchise continues to "tick as time goes on," if the way it's ticking is no more than incidentally related to the kind of stuff you actually like?
And, seriously, even if you and I are
not the target audience and the goal is to attract those hypothetical "new viewers," the producers really aren't going to achieve that with ship designs and FX that look like they come from a video game, Klingons that look and sound like Orcs, and story beats that are (A) clichéd, (B) predictable, and (C) derived from past Trek. I don't think the PTB actually have
any coherent sense of who their target audience is.