I think Paramount was expecting that the movie series would bring a whole new generation of fans to the franchise as a whole. That simply hasn't happened. These new movies have catered almost entirely for the summer bloackbuster, non-fan audience. To that extent they have been successful in their short term financial return. There is no denying that. But they haven't given a boost to the franchise as a whole in a manner they might have, say in the manner that the Doctor Who revival drew attention to the whole history of the show and tripled it's fan base by uniting fans young and old, and bringing in others.Then tell me why the nuTrek merchandise hardly sells and TNG barely made a penny on it's blu-ray release?Which isn't true as there's been a spike in sales when each film comes around. The Abrams films have generated interest in the greater Trek franchise.
Because the wider audience that they are making the films for, aren't the types to go buy models and toys of the ships, and purchase an older series on blu ray. The films are supposed to make money for itself and it's production companies. It's not JJTreks job to raise the sales for TNG blu-rays, nor do I think was Paramount expecting that.
I don't know how old some of you are, but I am old enough to have been around throughout each and every spin off of Trek, starting with The Motion Picture onwards, and the fandom and interest in Star Trek at the moment is a faint shadow of what it was in the mid to late 80s and 90s. Back then the franchise was an unstoppable juggernaut. It was a golden age of Trek. Even websites like this were four times as busy. This most certainly isn't a golden age of Trek. It's the least interest I've seen in the franchise in nearly 40 years of being a fan.
Let's hope the new show changes that. I just wish Kurtzman wasn't attached and the team behind it was entirely fresh.