This.
This is actually why JJTrek is such a divisive thing among long term fans. In order to make it appeal to the masses, it has to move away from what appeals to many Trek fans. I think it's no coincidence that Beyond, the movie most tolerated by those lukewarm on JJTrek, also happens to be the movie least successful (albeit there is also a marketing argument for that).
Insurrection was actually a pretty good Trek story. Better, in my opinion, than any of the JJTrek scripts. It would have made a great series two parter, but it didn't belong on the big screen.
I'm still convinced that behind a skilled director and writers a summer blockbuster with explosions can be merged with intelligence and a Trek story. I think TWOK and TVH showed signs of that. I don't think the two are mutually exclusive. I just think it is a hard thing to pull off and nobody has really done it yet.