Reminds me a news story I heard two or three years ago about a hotel chain that was excited over all it's Likes and Followers, but ... all that didn't translate into more business. And doing a quick search shows this is a thing for other hotels.
Yes, being "liked" or "followed" doesn't mean anybody cares. People like to have followers, makes them thing they're a bigger and more important random ant than they are.
A "likes", well, then they must be a super special random ant!
No one's ever liked things before, after all.