I think it's toxic. I've talked about this with a bunch of my girl friends. We get gratification from Instagram, so much so that it negatively or positively affects our self esteem. For instance, I'm at a point where if I post a picture and it gets less than 100 likes, I will usually just delete it. How awful is that? That I base my photos off of the critical response they get. If that was the case with everything, we wouldn't have ever seen season 2 of TOS.
I think we are so submerged as a culture (especially us millennials) in what people see when they look at us and how cool we are viewed that we are losing our substance. It's all about how we are perceived, not about how we perceive ourselves. For instance, I'm a gamer. I've always been one since I was a kid, because I was fucking lonely haha. I love anything gaming related, especially console based. Guys sometimes like that about me (until they realize I will sit there in my day old pajamas and smelly armpits for 8 hours straight and play endlessly) so some of my girl friends have adopted the "gaming persona" when they meet guys. They'll casually bring up Call of Duty and ask them what their K/D is, even though they don't know much about the game. It's an image thing. They'll post pictures of themselves on Instagram in a risqué outfit with an xbox controller and tag #gamergirl. But in the midst of this they're losing themselves. They're losing track of their real interests, things that they actually like that make them interesting. Like my one friend who does this actually really likes mid century modern art, which is SO cool, but she'll never post about it.
I also constantly compare myself to people who have more followers or likes, I'm like what am I doing wrong? Why don't people like me???? And that is a rabbit hole straight into the emotional gutter.
I just think social media allows us to feed into these behaviors and pretend that we're people we're not. It's gives us a platform for inauthenticity. I don't know if that's a real word. But I feed into it too, even if it's just a little bit. Social media nips at our insecurities. It's like yelling at me "PEOPLE WILL LIKE YOU IF YOU SHOW CLEAVAGE" but in reality that will just leave me feeling more empty and more lost. I'm working on trying not to feel tied to my instagram, but it's so hard! And I know what you're going to say...