It isn't silly, it's fact, backed up by the show.You keep using that word, 'lore,' like it actually means something. The Adam West Batman show, the Tim Burton films, the Christopher Nolan films, and Gotham all share the same 'lore' but do not take place in the same universe and are not consistent with each other. This is no different other than CBS toting its increasingly silly line about DSC taking place ten years before TOS.