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The First Trailer

Oh God, does this movie look stupid, that annoying Beastie Boys song was just the icing in this shit cake! I expect this entry to underperform but hopefully Paramount will then take the franchise away from Abrams and his entourage. At this point, I'd rather have no Star Trek than junk like what was shown on the trailer.
 
Let me just add too: this trailer is going to be shown before the Star Wars movie which tens of millions of people are going to see. This trailer is designed to grab the attention of as many non-Star Trek fans as possible in order to sell the movie. It's just good marketing to try to appeal to as broad a base of viewers as possible. There will probably be another trailer later that is geared more towards the Trek fan but right now the goal is to get the word out to as many people as possible. Don't you nay-sayers want Trek to succeed?
 
I hoped that the best we could get out of the new trailer was the exploration, new civilizations, and new planets from the first 10 minutes of STID magnified into a movie, and I'm amazed that they managed to cram all of that into 1:25. Very impressive indeed. Whereas the Star Wars Awakens trailers left me feeling they were trying to milk the nostalgia of the non-prequels, this trailer left me thinking they were doing something familiar but bold ond new on a different scale.

RAMA
 
Let me just add too: this trailer is going to be shown before the Star Wars movie which tens of millions of people are going to see. This trailer is designed to grab the attention of as many non-Star Trek fans as possible in order to sell the movie. It's just good marketing to try to appeal to as broad a base of viewers as possible. There will probably be another trailer later that is geared more towards the Trek fan but right now the goal is to get the word out to as many people as possible. Don't you nay-sayers want Trek to succeed?

A classic false binary - what's the assumption here, that the "Trek fan" likes thoughtful drama, and the "mainstream viewer" is a dumb-dumb who likes explosions? That's just not true. Gravity and Interstellar and The Martian were geared to regular audiences, but those movies (and their trailers, more to the point) did not insult the intelligence of the viewer by assuming that all mainstream viewers want is action fun.

I am not asking for a trailer (or movie) geared to "Trek fans." I am asking for one geared to mature and thoughtful adults. There is no reason for a production company to assume that the "broad base of viewers" are action-lovers with the attention span of a goldfish.
 
Someone could come up here with a guess about the movie storyline that turns out to be totally accurate - and noone would notice. Because people spam this forum with senseless debates. For years and counting...
 
I don't understand.....I don't understand. I'm gobsmacked by that trailer, and by the reaction here. I don't understand how anyone can get legitimately excited about a Star Trek movie that looks or feels anything like that. It looks EXACTLY like EVERY OTHER ACTION MOVIE. Is that the idea now? To tone down Star Trek's literary ambitions, thematic ambitions, quality storytelling, everything that made it unique and LESS popular than other action franchises, until it exactly resembles all those other franchises, so that now EVERYONE can love it? Why? Why? What advantage is there in that for anyone? (Aside from the potential economic advantage for Paramount.) What advantage is there in turning Star Trek into exactly the same kind of story as everything else? That's entropic. That's depressing. I'm not saying Star Trek was better than every other franchise. But it was different. It wasn't Star Wars. It wasn't Terminator. It wasn't The Fast and the Furious. It was its own thing, and it was unique, and it was special. And now it's not. Now it's fun and exciting and action-packed...just like THOUSANDS OF OTHER MOVIES. Fun and exciting and action-packed is EASY. Disney and Marvel have cornered the market on that. Maybe Force Awakens will be that. Jurassic World is that. It's fucking EASY to make something fun and exciting. But why is that the exclusive goal? Almost none of the best Star Trek episodes or movies fit that description. They're so much more than that. Kirk used to read Dickens and quote D. H. Lawrence. Now he listens to the Beastie Boys.

It feels to some of you guys like the original TOS? Really? Which episode, City on the Edge of Forever? The Doomsday Machine? Balance of Terror? At its best, the original series was a thoughtful, dramatic, cerebral show. And hell, why stick to just the original? The Next Generation and Deep Space Nine also have their share of brilliant episodes - The Measure of a Man, The Best of Both Worlds, Yesterday's Enterprise, Darmok, The Inner Light, and onto DS9, Duet, The Visitor, In the Pale Moonlight...I can go on and on. But seriously - WTF? How is this new shit good enough? If you're making a movie, a massive Star Trek movie, a thing that only comes out every few years, then you should aim for the sky, aim to be the BEST FUCKING MOVIE you can make. Make it a classic. Compete with the best. Mindless fun? The best of Star Trek, of ANY series, was NEVER mindless fun. I'm not saying it can't have comedy. Trouble with Tribbles is high comedy at its finest. The Voyage Home is great fun. But it's not "mindless fun." Even the comedy of Star Trek can be brilliant. But this? This? I just don't get it. Why? This makes me sad. And that people on a Star Trek message board think this is a promising look at the future of the franchise...? I don't even know what to say. I guess you and I just haven't been watching the same show for the last few decades.

This is a movie made for 2016, not a tv show made for 1968. It's also not a movie made in the 80s starring people from the 60s in their 60s.

So you don't like it. Big whoop. It's all subjective. That's fine.

I agree completely. It isn't a 50 year-old tv show, or even a 30 year-old movie. It's a movie aimed at a 2016 audience. Now, the question is, why is it assumed, by the marketers, that an average, broad swath of the 2016 audience desires action above all else? There have been plenty of great, successful, well-received science fiction films in the last few years that had very little action.
 
Someone could come up here with a guess about the movie storyline that turns out to be totally accurate - and noone would notice. Because people spam this forum with senseless debates. For years and counting...

That's THE reason why I only really visit the TrekLit section. I watch the shows and movies and love what I love. The endless debate on what show is better, why some movies suck, what captain Hindsight would have done that would have made series suchandsuch way better, and the endless debates based on one trailer alone..... Nope, I'm done with that.

I liked what I saw, and think it will be a fun movie. Others will think different, and that's cool. But I'm not getting into discussions on forums anymore. Been there, done that.
 
I'm not denying that pulp science fiction is at the heart of TOS, just recognizing that TOS is the third most watched series of the franchise behind both TNG and VOY ...

Today, perhaps.

BTW, this is not a TV show. Go look at the relative success - and DVD sales, etc - of the eight TOS-based films versus the four TNG outings and get back to us. ;)
 
... the question is, why is it assumed, by the marketers, that an average, broad swath of the 2016 audience desires action above all else?
The bean counters and their empirical evidence from the immensely successful Marvel platform.
 
I'm not denying that pulp science fiction is at the heart of TOS, just recognizing that TOS is the third most watched series of the franchise behind both TNG and VOY ...

Today, perhaps.

BTW, this is not a TV show. Go look at the relative success - and DVD sales, etc - of the eight TOS-based films versus the four TNG outings and get back to us. ;)

I'm all ears. Where do I find such numbers?
 
I'm not denying that pulp science fiction is at the heart of TOS, just recognizing that TOS is the third most watched series of the franchise behind both TNG and VOY ...

Today, perhaps.

BTW, this is not a TV show. Go look at the relative success - and DVD sales, etc - of the eight TOS-based films versus the four TNG outings and get back to us. ;)

I'm all ears. Where do I find such numbers?

Google 'Box Office Mojo', the box office numbers are there.
 
A classic false binary - what's the assumption here, that the "Trek fan" likes thoughtful drama, and the "mainstream viewer" is a dumb-dumb who likes explosions? That's just not true. Gravity and Interstellar and The Martian were geared to regular audiences, but those movies (and their trailers, more to the point) did not insult the intelligence of the viewer by assuming that all mainstream viewers want is action fun.

And how does a trailer that is fast paced with a lot of action in it, "insult the audience"? It does not.

I am not asking for a trailer (or movie) geared to "Trek fans." I am asking for one geared to mature and thoughtful adults. There is no reason for a production company to assume that the "broad base of viewers" are action-lovers with the attention span of a goldfish.

And how do you know that Star Trek Beyond won't be a mature and thoughtful movie for adults?
 
Someone could come up here with a guess about the movie storyline that turns out to be totally accurate - and noone would notice. Because people spam this forum with senseless debates. For years and counting...

That's THE reason why I only really visit the TrekLit section. I watch the shows and movies and love what I love. The endless debate on what show is better, why some movies suck, what captain Hindsight would have done that would have made series suchandsuch way better, and the endless debates based on one trailer alone..... Nope, I'm done with that.

I liked what I saw, and think it will be a fun movie. Others will think different, and that's cool. But I'm not getting into discussions on forums anymore. Been there, done that.

Thanks for sharing my sentiments. Finally I know I'm not alone here.
 
A classic false binary - what's the assumption here, that the "Trek fan" likes thoughtful drama, and the "mainstream viewer" is a dumb-dumb who likes explosions? That's just not true. Gravity and Interstellar and The Martian were geared to regular audiences, but those movies (and their trailers, more to the point) did not insult the intelligence of the viewer by assuming that all mainstream viewers want is action fun.

And how does a trailer that is fast paced with a lot of action in it, "insult the audience"? It does not.

I am not asking for a trailer (or movie) geared to "Trek fans." I am asking for one geared to mature and thoughtful adults. There is no reason for a production company to assume that the "broad base of viewers" are action-lovers with the attention span of a goldfish.
And how do you know that Star Trek Beyond won't be a mature and thoughtful movie for adults?


Shhhh.... you're going to set off the "Logic and Reason Alarm!"
 
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