TV product placement 'approved'
Product placement is to be allowed on British TV shows, in a move expected to be announced next week.
Independent broadcasters will be allowed to take payments for displaying commercial products during shows.
The change is intended to bring in extra funds for commercial broadcasters. Experts believe it could raise up to £100m a year.
as I understand sponsorship rules that is very much against the law, still expect to see more of that kind of thing.I thought it was already legal i remember Coronation Street having all the cadbury's chocolate on display in the cabin when they sponsored the show.
I think so long as they are showing multiple different products and not giving specific ones undue significance then that is fine, it's when they focus on specific products for no reason, and I'd think being in a newsagents is enough reason to have chocolate bars on display.I thought it was already legal i remember Coronation Street having all the cadbury's chocolate on display in the cabin when they sponsored the show.
Well if that's the case I don't mind. I'd rather they loosened the regulations on commercial TV than started turning the licence fee in to a form of taxation to prop up failing media companies.from what it said in today's Sunday Mirror, that's the idea, Bob. allow product placement, let the commercial channels get money that way and no top-slicing the licence fee.
ive not yet any articles about this yet, but (im going to soon) I hope that is the case.from what it said in today's Sunday Mirror, that's the idea, Bob. allow product placement, let the commercial channels get money that way and no top-slicing the licence fee.
Not this then?I think so long as they are showing multiple different products and not giving specific ones undue significance then that is fine, it's when they focus on specific products for no reason, and I'd think being in a newsagents is enough reason to have chocolate bars on display.
Sounded like Sean Locke to me.OMFG! SHAMELESS!
that's Bill Bailey narrating, right?
You'd be wrong in thinking commercial TV in the UK doesn't produce any watchable TV, in fact some of the most critically aclaimed and loved shows were from commercial channels. Cracker, Prime Suspect, Poroit, Shelock Holmes, Inspector Morse, etc. are all ITV productions... but look at what they are... They recently made Law & Order UK which was good enough to keep me watching, and Primeval, as well as Boy Meets Girl and Afterlife, all shows that were worth watching.I know there are people here (Americans especially) who don't like idea (or the reality) of the TV Licence, but without the BBC I can say that 99% of the time there would be nothing on TV I would watch that wasn't an American import.
Here's a side question: Why is American commercial TV capable of providing watchable entertainment while British commercial TV is not?
Channel 4 makes a lot of good comedies, from Brass Eye to Peep Show and The Inbetweeners, or Skins and Teachers loved them all and the occasional big drama, as well as stuff like live events such as live autopsies, and Derren Brown.
Sky have only recently started to produce homegrown shows seriously and have produced some good stuff already, Skellig, and the Discworld adaptations, as well as planning on more.
So it's a mistake to think commercial TV here doesn't produce good shows, it's just they don't take full advantage of them in international sales so much, and they do produce a lot of drek too, just like in the US, for every good show their must be 50 shit ones.
Not this then?I think so long as they are showing multiple different products and not giving specific ones undue significance then that is fine, it's when they focus on specific products for no reason, and I'd think being in a newsagents is enough reason to have chocolate bars on display.
it's not immoral and I can't see any reason why a commercial network should be legally banned from doing it.
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