Even the Reeve films had angles aimed at kids. Hell, much of Superman III feels like they wanted a young audience and tailored Richard Pryor's physical slapstick, lack of even the mildest obscenities and some of the costumes (not to mention the Richard Lester streets of Metropolis visual gags) to a theater that would have kids and teenagers in abundance. Plus, when Vera Webster gets turned into the horrifying cyborg you could still see how that frizzy-haired, glowy-eyed monstrosity was designed in part to make kids go "COOL."
And we did back in the '80s, though the Vera scene was more nightmare fuel than anything else.