And such promises haven't prevented everyone in the fucking world talking about the revelation Sulu is gay. And that is everywhere, all over the internet, on TV on newspapers, the only place I haven't heard it is on the radio, and that's only because I haven't been listening to the radio in the past few days.
The gay Sulu story is huge, and you know what? Not once has Paramount approached anyone with the news on their sites and said "Could y'all remove that spoiler off your site? It's from a movie that hasn't been released yet and the ones who have seen it promised they wouldn't blab." That is their right, and the major legitimate news companies would be required to obey. They haven't, and indeed even CBS News, which is owned by the same company as Paramount is
running a story about gay Sulu or more accurately Takei's reaction to it. CBS News is one source who would have to bow to Paramount's wishes and couldn't try to use the "Freedom of the Press" shield. If they're posting spoilers from the movie, Paramount doesn't care.
Sweet shit, Star Trek is not a religion, its fans are not required to live their lives exactly according to its teachings. And even so, the needs of the many VS the needs of the few applies to bigger, important matters, not movie spoilers. Get some damn perspective.