Or even how in his second film, they were just as focused or more focused on the three villains and that Sinister Six set-up than they were on Garfield himself.Because you pay for your ticket before you see the film and realise it's bad? Hahaha.
Sony has always wanted to do the villains, for some weird reason. That's why, after they sacked Garfield, they still were developing a Sinister Six movie without Spidey.
Bizarre
Like you said, bizarre, especially considering how badly they executed all three of those character arcs and designs.