150 million is what the studio officially reports, but there are rumors that the actual budget exceeded 200 million..
Is there any truth behind this?
Is there any truth behind this?
So what was Trek XI's actual budget?
- Thread starter Kane_Steel
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Impossible to say for sure, but I can't imagine the studio giving them 200 million for a Trek film; 150 was already triple the budget of any previous Trek.
Likely as not it's the fantasy of someone who doesn't like the film and is trying desperately to show that it's not actually making money (there are more than a few on the IMDB forums).
Sounds like Terminator 4 fans desperatelly trying to downplay Star Trek's success to me.
Source for these "rumors"? I haven't read anything anywhere that the production budget was $200M
There has been no official reports about the budget. It's all speculation.
$150 million, sure, but add a crapload to that for the biggest marketing campaign i've seen since, and possibly exceeding, the original Star Wars films
I don't believe its the biggest no where near, I mean Spiderman 3 had a $170 ad budget if I read right. I think Treks was just done really well but maybe on $100 million, maybe a little higher.
The estimates are around $150 million. The studio hasn't released any info about it and they usually don't.
I keep hearing about ludicrous marketing budgets for movies and I really can't understand where the money goes. They have to pay to cut together and score a couple of trailers, spots, and commercials, put together posters, standups, sign-boards, and other materials, and obviously pay a team of people to do all of this stuff, but... How does that amount to millions of dollars, let alone sometimes half again what the movie itself cost to make?!
$150M sounds about right, if not a bit generous, to me. The mega-expensive movies with $200M+ budgets involve paying huge salaries to its stars (Johnny, Orlando and Keira in the POTC movies, Hugh & Halle in X-Men, etc.) which ST09 didn't have to as it didn't have any big-money stars. Safe to say that most of that $150M was visible up there on the big screen in the form of sets and special effects.
I keep hearing about ludicrous marketing budgets for movies and I really can't understand where the money goes. They have to pay to cut together and score a couple of trailers, spots, and commercials, put together posters, standups, sign-boards, and other materials, and obviously pay a team of people to do all of this stuff, but... How does that amount to millions of dollars, let alone sometimes half again what the movie itself cost to make?!
TV networks don't air commercials for free. You've only counted the cost of producing the ads, not the cost of actually broadcasting them for people to see. What did they pay NBC for the right to air that one ad once during the Super Bowl? $1 million? Which of course is separate from the cost of actually producing the ad in the first place. Other ads wouldn't have been as expensive, but remember that they're marketing the movie across the entire globe. That adds up to some serious $.
I keep hearing about ludicrous marketing budgets for movies and I really can't understand where the money goes. They have to pay to cut together and score a couple of trailers, spots, and commercials, put together posters, standups, sign-boards, and other materials, and obviously pay a team of people to do all of this stuff, but... How does that amount to millions of dollars, let alone sometimes half again what the movie itself cost to make?!
TV networks don't air commercials for free. You've only counted the cost of producing the ads, not the cost of actually broadcasting them for people to see. What did they pay NBC for the right to air that one ad once during the Super Bowl? $1 million? Which of course is separate from the cost of actually producing the ad in the first place. Other ads wouldn't have been as expensive, but remember that they're marketing the movie across the entire globe. That adds up to some serious $.
$3 million for the Super Bowl ad. Besides that, the most they probably spent was $1.x million during American Idol, and probably $1 million for the full trailer airing during Heroes. All other ads are pretty cheap by comparison.
Trek XI's actual budget?
1 million dollars.
*sticks pinky in corner of mouth*
1 million dollars.
*sticks pinky in corner of mouth*
I keep hearing about ludicrous marketing budgets for movies and I really can't understand where the money goes. They have to pay to cut together and score a couple of trailers, spots, and commercials, put together posters, standups, sign-boards, and other materials, and obviously pay a team of people to do all of this stuff, but... How does that amount to millions of dollars, let alone sometimes half again what the movie itself cost to make?!
TV networks don't air commercials for free. You've only counted the cost of producing the ads, not the cost of actually broadcasting them for people to see. What did they pay NBC for the right to air that one ad once during the Super Bowl? $1 million? Which of course is separate from the cost of actually producing the ad in the first place. Other ads wouldn't have been as expensive, but remember that they're marketing the movie across the entire globe. That adds up to some serious $.
$3 million for the Super Bowl ad. Besides that, the most they probably spent was $1.x million during American Idol, and probably $1 million for the full trailer airing during Heroes. All other ads are pretty cheap by comparison.
Of course other ads are much cheaper, but the numbers that you mention were just to air the ad *once*. Even if other ads cost, say, $50,000-100,000 per airing on national TV, they were run a large number of times, and in markets all around the world. And that's just TV ads. Other kinds of advertising also have costs associated with getting the ad distributed, not just *produced*, as theFirebottle seemed to be implying.
One factor with the costs of Trek XI over the previous films is for the first time they've had to go with completely new sets.
The TMP sets were built for the failed Phase II with some components lasting thing through till generations after 6 TOS movies and 7 years of TNG, The Ent-E sets got used for 3 movies.
The TMP sets were built for the failed Phase II with some components lasting thing through till generations after 6 TOS movies and 7 years of TNG, The Ent-E sets got used for 3 movies.
The ads for Trek (which ran incessantly the week running up to the release) had to cost a sweet penny. Consider all the nifty paper "movie posters", gigantic banners and big cardboard stand-up thingies I saw in every cineplex (and I've been to quite a few). Having worked for Regal Cinemas (at one time), I know those things cost a couple hundred dollars each and the theater doesn't pay for them.
I'm betting a hundred million dollar budget for the global marketing campaign.
~String
I'm betting a hundred million dollar budget for the global marketing campaign.
~String
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