But negative word of mouth damaged it enough to make them skittish. It took them a while to get back with Beyond and that was less successful than ST ID.
Also don't forget those reports from the early stages of Beyond where scripts were being thrown out because they were "too Star Trek."
It always seemed to me that Paramount was scared of the Star Trek name when Beyond was released. In almost every single trailer for that movie, the word
BEYOND would always come up first and then
star trek would follow seconds later, but in a very small, almost illegible font. They seemed terrified at the notion that as soon as moviegoers saw they were watching a trailer for a Star Trek movie, they wouldn't go. It blew my mind how they went from promoting the living fuck out of the first Kelvin timeline movie
STAR TREK to practically running away from the name by the time they got to the third.
I was always convinced that a large part of the reason for Beyond under-performing was a lack of promotion; both before the release and during. I remember clear as day we got the infamous Sabotage trailer for it during The Force Awakens. The audience laughed like hell because it just seemed so ridiculous. After that, months and months and MONTHS passed without anything. I think they released, like, four photos, but no new trailer until about a month and a half before the movie was due for release. By then, everyone probably had forgotten about it the damn thing.
I think the failure of that movie was all Paramount. They completely mishandled it. Now granted, it did also release during a very crowded summer, but as I recall, Into Darkness had no problem competing with Iron Man 3 and even knocked it out of the number one spot when it was released. And regardless of how we all feel about that movie, it had a very successful promotional campaign that helped it become the highest grossing film in the franchise.