It's a real shame. CBS using Trek as a streaming hook means they basically just need to get Trek die-hards, which doesn't necessarily mean people who have Memory Alpha on the bookmarks bar, but the kind of people who stuck with '90s Trek all the way to the end of Enterprise, or always go to see every movie. The pool they're after, that they've gotten, is narrower than the mass-market success TNG or ST09 enjoyed, but it's still a much wider and less picky group than us, talking about it on the internet. Discovery seems to have proven that the market of people who will pay to tune into anything with "Star Trek" in the name is wide enough to justify spending a lot of money, but that's the real point; we'll all tune in to anything with Star Trek in the name. They're aiming at a small enough niche that they can afford to take chances, make more long-shot gambles, do more weird stuff and maybe hit the jackpot with a real large-scale hit. Instead, they seem terrified that if they make too many sudden moves, the kinds of people who didn't pull an Elvis and shoot their own TVs after watching, I don't know, "A Night in Sickbay," will cancel their CBSAA subscriptions en masse, so they put a crowd-pleasing popcorn producer in charge of the franchise and make a big deal about "respecting canon" rather than trying to make a show that the same number of people (or more!) would watch even without the Star Trek branding.