Bill isn't on Ain't it cool news posting comments that he is in the movie and then having a flurry of news reports online trumpet it based on that one little comment as if it was gospel.
As for WHY it was done today; I was scheduled to film Bill today and the timing of the Pine signing and these news stories were just timely. If you don't believe me go to the WilliamShatner.com board and see my post asking fans what Burning issues they have as I was going to be filming the next segment of ShatnerVision.
The double edged sword in this is; i Bill doesn't comment on the movie rumours - fans post he's hiding something and think he's definitely in the movie
We post a defacto, definitive video saying "No he's not"; and fans still post that he's ego driven to be in the movie or that it's some big charade and he really is not in the movie.
It's ultimately a game that can't be won. With ShatnerVision we give the audience what they want and leave it to you to interpret but I think it's pretty clear that as of 1PM PT today - William Shatner did not consider himself to be in the movie.
Why isn't Ain't It Cool putting a huge story up? Didn't they scoop everyone in this? Instead it's a footnote commentary on the Pine announcement and there's been NOTHING else since.
Maybe because Bill Shatner is NOT in the movie???
That would be a real revelation; wouldn't it?