Exactly. As soon as five episodes into the show warning bells should've been going off left and right that there'd be trouble if they continued like that. The first half season is for making the basics known to enough viewers to continue, not to put the audience to sleep so they won't tune in again next week.




I know it's a common idea that "branding" is just meaningless corporate babble but there are actually right and wrong ways to expand the meaning of your brand without throwing a hodgepodge out there that confuses everyone and renders your brand nonsensical.