This is such a wasted franchise, it's sad. Star Trek 2009 was the perfect reboot. Perfect cast. Great leads. Great characters. Fun. It got the general audience invested and interested in Trek in a way that they never were before. Star Trek was cool and mainsteam. And then Paramount dragged their heels with a mediocre and forgettable sequel in 2013. They waited too long. 4 years. By then, all the positive buzz and goodwill gained by the 2009 film had died down. Marketing isn't the sole reason ST:Beyond bombed. It's a shame because this kind of opportunity to really bring TOS to life again will likely never come again.