"A film's weekend box office divided by its Friday number. It's basically a measure of the film's word-of-mouth, with 3.0 being the best most films can get these day while 2.3 is generally the bottom rung. Certain films have an inherent advantage (like those aimed kids), while the Fanboy Effect can shrink the number as the hardcore fans flock to the movie on Friday."
Source
So I guess then you multiply the multiplier times the first weekend's take and get the projected total?
Head ... hurts ... must go work out.
Source
So I guess then you multiply the multiplier times the first weekend's take and get the projected total?
Head ... hurts ... must go work out.