How so?
I don't like the approach so I hope it doesn't work and that production changes.
This isn't rocket surgery. It's fairly basic human psychology.
Spoilers Marvel Cinematic Universe spoiler-heavy speculation thread
- Thread starter bbjeg
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I don't like the approach so I hope it doesn't work and that production changes.
This isn't rocket surgery. It's fairly basic human psychology.
I have yet to see The Marvels but in my opinion the film is taking heat because it followed Marvel movies and series that were received less than favorably by audiences. Yes, the film should stand on it's own merits, but Marvel created a cinematic universe that people watched regardless of whether or not they knew the character being introduced. People viewed the movies because they were all connected and entertaining and were the thing to see. But like any TV show, if you have a few bad episodes or a bad season then the audience will switch off. Marvel's massive success and current issues are one and the same. If people didn't like Thor 4, Secret Invasion or Antman 3 then unfortunately they will decide whether they see The Marvels on what came before.
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IMHO, the only mistake Disney made was adding the more grown-up elements, like the Clandestines and the pointless universe-threatening plotline.
The show should have doubled down on its strengths as a small-scale, family centered teen drama that happened to take place in the MCU. The point, after all, was I thought to broaden the MCU audience.
Bonus would be if they kept Damage Control as the main antagonists, the VFX budget could have been far lower, makinf the lower viewership less of an issue.
Ah, but there are some MCU fans that cannot stand even the slightest criticism of a franchise that is anything but perfect, and like all other film franchises in movie history, will suffer from misguided motivations, poor execution, or producing things that are simply inferior to whatever creative highs the franchise reached. For some strange reason, some want to sell themselves on the notion that the MCU is the pinnacle of film--beyond justifiable critique.
Fans wanting a franchise to be perfect?
I am shocked, shocked I say at such an idea. It has never happened before... /s
Ok, this should surprise no one. Fandom has blind spots and that's to be expected. It's an immature love.
The Avengers might not, but the Young Avengers do since the whole point of the team is that they are all or mostly younger counterparts to the Avengers.
Wouldn't it be great if word of mouth got people going to see it for the second weekend?
WOM is tracked and is average at best. It would need the sort of legs we haven't seen since the Greatest Showman - even then the budget is so high that although theoretically possible is very unlikely.
I think you're failing to take into account that the actors were unable to promote this movie until just days before it opened, due to the strike. It's really unfair and unreasonable to compare its first-weekend box office to the typical state of affairs, given that handicap in Marvel's ability to build word of mouth for the film before now. Indeed, the word of mouth I'm seeing on social media from people who've seen the film is overwhelmingly positive. It's currently got an 84% audience score on Rotten Tomatoes.
I really hope Marvel doesn't share your eagerness to rush to judgment, that they take the reality of the strike into account and give the film a fair chance to build an audience over time.
It got B Cinemascore. Which sounds good but for a blockbuster is terrible, since it means the most enthusiastic fans who turned out on opening day won't be recommending it.
The box office is the box office - you compare like to like - other films released in similar conditions performed better relative to their budget.
Then there is nothing to worry about and it will have great legs.
It's exhibitors that are the problem - they generally contractually give Disney certain privileges and will be not happy with the vast empty screens they are showing to at the moment.
They will want to dramatically reduce screenings as soon as possible and up showings of films that are making money.
First off, why does every Marvel film have to be a "blockbuster?" The MCU is expansive and eclectic. Why can't there be room for some of its films to be smaller than others without being condemned for it? It's unfair to call something a failure just because you arbitrarily held it to higher standards than you use for everything else.
Also, I don't follow your logic at all. I'm seeing plenty of enthusiastic fans recommending it on social media. Fans recommend a film because they liked the film, not because some online aggregator's ranking told them whether they were allowed to like it or not.
But the conditions are not similar. The conditions are exceptional due to the fact that the film opened just days after the end of the longest actor strike in Hollywood history, a strike that badly hampered any advance promotion of the film, given the important role actors play in creating advance buzz for their films. To pretend conditions are the same now as they are for any other film is grossly disingenuous. Hopefully Marvel/Disney will take that into account.
Then stop sounding so damned eager to declare it dead on arrival.
There it is again, this assumption that Disney films somehow have to be held to higher standards than anyone else's films. That seems like an artificial distinction to me.
Oh, you mean like how Elemental bombed? Oh wait...
Having seen it now, I would love it if it has a triumphant rebound but it's going to get crushed by Hunger Games next week. (A sentence I never thought I'd be writing.)
So you are saying it will leg out to same numbers? See you in a couple of weeks...
Deadpool is funny because its audience has been separate from the MCU until now, so there is a good chance that it does well.
Now Captain America 4 - that is shaping up to be another film sent out to die in the cold.
Which will be a problem for Thunderbts since it's supposed to be strongly connectrd to it.
Help us, Harrison Ford, you're our only hope!