The trade press I saw said Dune 3 had a three week exclusive.The Odyssey is July 17, and Brand New Day is the 30th.
Is there some reason they couldn't just rotate movies on the different screens? Or can they only show one movie on an IMAX screen and it has to stay the whole run?
I seem to remember joker 2 had something similar means cinemas were showing to empty seats because it bombed.