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Spoilers Marvel Cinematic Universe spoiler-heavy speculation thread

What grade would you give the Marvel Cinematic Universe? (Ever-Changing Question)


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That was it, thanks. I had thought it was just a mannequin wearing his costume, I didn't realize it was actually him.

I had always thought it was just a mannequin. It is kind of mean if it were the actual torch. Maybe it is just an early prototype. I would love to see a WWII Invaders movie.
 
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After what feels like years of made-up leaks it looks like hard facts about the next Spider-Man movie are finally out there courtesy of information being given to potential merchandisers.

The film's villains are (so far)
Scorpion, Tombstone, and Boomerang and... the Hulk. (Green, not red.)
Always a guest star after one film. Frank Price must be smiling about the level of control one studio had/has over a property.

Hmm, if that's the case:
introduce Wolverine...
Just...no.


I think it's interesting to note that three out of the last four MCU movies released gave the impression of needing to know about Disney+ content in order to be enjoyed.
  • The Marvels involved characters and plot lines from Ms. Marvel and Wandavision
  • Captain America: Brave New World involved background from The Falcon & The Winter Soldier
  • Thunderbolts also involved The Falcon & The Winter Soldier
All of these movies underperformed. The only movie during this period which was a smash hit (Deadpool and Wolverine) pretty much ignored Disney+, other than using some of the background of Loki, like the TVA, though other than Hunter B-15 having a brief cameo, we didn't see any of the characters from that show.

Sound observation. It no long matters what the MCU defenders spin, when the inside man--the one in charge of the MCU has already expressed his fear of what the MCU demands of its audiences:

"Kevin Feige reportedly told Marvel colleagues that watching every new MCU project had begun to feel more like homework than entertainment."

...and...

"Employees talk regularly about 'Marvel fatigue' and worry they've created a 'no new fans club' — where new viewers have no clue what's going on"

Process of elimination: remove the endless tethers to previously released productions which were considered important enough to tie into new productions, and you end up with Deadpool and Wolverine. This is beyond debate, as any attempted spin (and/or misused references to non-MCU films) fails to sell when the complaints / concerns are coming from those who create and produce the content.

An alternative narrative is there were too many earlier missteps like Quantumania and Love and Thunder, which burned casual fans enough that they tuned out to "Mid CU" Or perhaps that even a lot of superfans are fine waiting a few months to see them on Disney+.

Whether some waited for theatrical releases to be dumped on D+ or not, the core problem were the films, which were not appealing to the masses Marvel Studios once expected.

FF will be an interesting test, because the marketing is explicitly screaming "fresh" and "new" in such a way as to make it clear you don't really need to have prior MCU experience to get much out of the film. If it's a success, it would suggest that "MCU films got to be too much work to follow" is the correct narrative.

Quite right, however, Marvel Studios may have screwed with this "fresh and new" angle thanks to the Thunderbolts* post credit scene, which has told anyone watching that the FF movie will have elements to spot which will have a bearing on future MCU films / arcs to come.

It's continuity porn in the same sense that No Way Home was continuity porn, though, largely built up on nostalgia for an older set of Marvel movies.

Indeed.

I wouldn't be surprised if more people overall have seen the Netflix era shows than the Disney+ shows, however, given they've been out for awhile, and Netflix had much deeper market penetration.

Overall, the Netflix Marvel series were more enjoyable than the bulk of the D+ content.
 
Process of elimination: remove the endless tethers to previously released productions which were considered important enough to tie into new productions, and you end up with Deadpool and Wolverine.

You end up with gutless, soulless fanservice that isn't worth more than 1 watch and relies on decades old movies rather than anything creative or smart?

Overall, the Netflix Marvel series were more enjoyable than the bulk of the D+ content.

Nah, they were made for people ashamed of comics. And all of them except DD fell apart in less than 1 season. Netflix never would've had the balls to make something like "Agatha All Along".
 
You end up with gutless, soulless fanservice that isn't worth more than 1 watch and relies on decades old movies rather than anything creative or smart?



Nah, they were made for people ashamed of comics. And all of them except DD fell apart in less than 1 season. Netflix never would've had the balls to make something like "Agatha All Along".
Do we really have to go around and around and around this circular exchange again and again and again?
 
Do we really have to go around and around and around this circular exchange again and again and again?

I'll stop when folks admit that they don't care about actual storytelling anymore and just want empty, gutless fanservice with only old characters and no one new, ever, and that they're still ashamed of comic book stuff and need everything to be "Grounded".

Leave it to Netflix, they'd have made the Guardians of the Galaxy be a human biker gang that use their comic names as "Biker Gang Names" and have guys like Ronan be the leader of a Rival Biker Gang.

The real problem here is that the MCU simply was really bad at writing women and nonwhites until 2019 or so, and suddenly bringing in so many women and nonwhites angered the folks who only wanted Forced White Male Leads
 
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We saw the Torch himself in Captain America the First Avenger (at the 25 second mark)...

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Now THAT would be a deep cut callback. I wonder if Marvel would be willing to do it at the same time that they're reintroducing Johnny Storm?
I always forget Jenna Coleman is (briefly) in the first Captain America film.
 
I just think that if people are wrong about something, the rest of us shouldn't change the way we do things to pander to their wrongness, but should stick to our guns and stand up for what's right. How are they ever going to learn they're wrong if we all act as if their opinions are actually valid?

While I agree in principle that creative works shouldn't be compromised just because people have the wrong idea about them, ultimately, Disney is a profit-making company. I'm no big fan of capitalism in general, but I don't think we could expect a studio to keep throwing hundreds of millions of dollars into these theatrical releases (let alone streaming ones) without trying to tweak some things in an effort to chase the old box office totals. Particularly because three out of the last four seem to have been breakeven or outright losers.

Also. as others noted, Feige and other Marvel insiders have decided this is the cause. They very well might be wrong - finding the cause for a "vibe shift" is often pretty difficult. But they're groping around for the reasons for the box office slide, so some sort of retool is inevitable.

Except NWH was more than that, because it used the continuity in an effective way that served the characters. D&W was more just wallowing in self-referentiality for its own sake. I definitely feel nostalgia and reference are overused these days, but NWH was the only one of the Holland Spidey trilogy that I particularly liked, because it told a good story with what it used, and that matters more than where the elements of that story came from.

As I often say, what matters isn't what a story does, but how it does it. The same story device can be brilliantly utilized in one movie and poorly in another. Which is why it's misguided to try to find some generalized formula or factor that explains why movies do or don't work. The only thing that determines that is each film's individual merits. And of course, there are many cases where excellent movies like The Marvels fail at the box office through no fault of their own. Just try Googling for lists of now-classic movies that were box-office failures, and you'll get plenty of hits. There is no way to define a universal formula for success, any more than there's a formula for winning at slot machines. It's always a gamble.

People don't make the decision to buy a movie ticket over how effective the storytelling is, however, as they only know that after they attend the movie. Maybe they can get a little hint of this from online reviews before they go. But NWH had way more ticket sales than either of the previous Tom Holland movies, despite still being during the social distancing era. This was undoubtedly because a lot of very casual MCU fans were excited for Green Goblin, Dr. Octopus, and the Spider-Men.

Correlation does not imply causation. And you're making the profound mistake of ignoring the high percentage of casual moviegoers who don't closely follow MCU continuity anyway but are just looking for somewhere to take a date or their kids for a night out, or who are there to see an actor that they like. Casual audiences are far more decisive to any film's success or failure than dedicated fans.

My only point is featuring a character/plot previously in a TV show is not a guaranteed draw for general audiences. They used to happen with some frequency (Star Trek is famously such a franchise) but they've gotten rarer over time - particularly when you discount things like the Mission: Impossible series, which are reboots of the concept.
 
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My only point is featuring a character/plot previously in a TV show is not a guaranteed draw for general audiences.

Nor is it guaranteed to be harmful to a film's performance, because a large percentage of the moviegoing audience won't even know the difference. There are no guarantees in this business, which is why it's pointless to try to single out some factor as the "reason" films in general do well or poorly. The reality is far too complicated for that. If there were some pat formula for what makes films succeed or fail, Hollywood would've cracked it decades ago and success would be easy. How many times has conventional wisdom said "A film that does X is doomed to fail" only for a daring filmmaker to do X and succeed brilliantly?
 
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Exactly.

Also. as others noted, Feige and other Marvel insiders have decided this is the cause. They very well might be wrong - finding the cause for a "vibe shift" is often pretty difficult. But they're groping around for the reasons for the box office slide, so some sort of retool is inevitable.

Feige and his Marvel Studios associates know their product, and their handling of said product in relation to how the audience is in decline in recent years. Not for a moment should anyone (not meaning you) ever question the concerns of people who the heart and nerve center of this franchise, when their concerns are proven with one film after another.
 
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