I agree the stickers are shame, but the set has 9 minifigs with new printing and some new elements. That's where a lot of the money goes.
Eh, yeah, there's usually a trade-off there. Would you have given up Wesley and Guinan (who generated a new element that likely can't be used anywhere else) for a few more ptinted pieces? The shuttle bay doors, the deltas on the nacelles, the 1701-D on the entrance to the main shuttlebay and the ventral registry?
I dunno, for this price point there's a lot of stickers and smaller brick-building companies are making great sets with no stickers and lighting cheaper than their Lego counterparts. This set has the added compensation for the rights but... I dunno.
I think stickers on this goes more into pure "pure profit" than it does anything else.
ETA: For example, Lumibricks is a great company Lego should be trying to emulate. Now, we're talking the E-D has around 600 more pieces, the rights issues and more figures but you tell me if that outdoes printed elements and lighting?
How much of that $400 Lego is asking for is covering costs and how much is going to just more profit? (Profit is fine, I get it. But cheaper prices lead to more sales, sales lead to profit.)
One of their more recent sets that looks very cool, costs around $150. You're telling me Lego for the $250 more they couldn't have covered the costs of more figures, the rights, and all printed elements? (Not even asking for lighting.)