If it were set in the Prime universe with the intention of making it as an effective, imaginative, and successful production as possible, I think it would need to be set in a period of time shortly after Kirk, Spock,et al of NuTrek were still active on Enterprise (I won't say Starfleet because that would be too far removed). This would allow a new crew to be brought into play, perhaps on another iteration of Enterprise, that would be essentially involved in the same dynamics with other races as seen in the films, but would also be free to introduce others in a way that wouldn't directly contradict Prime continuity.
Such a scenario would easily allow for salient references to the adventures and influence of the TOS characters, without having to necessarily concede the continuity changes that the films wrought. I think that an adaptation of the old standard that would allow the introduction of lower decks personnel and a periodic focus on their personal trials and concerns would be welcome, as it would fill out the impression of a ship's complement whose only dramatic consequences basically run through the command staff only. Plausibly, there could be occasional appearances by the film actors to further keep the connection vital between NuTrek and the Prime universe, even if the changes of the former are not instituted in the program.
I say this because the references to the core audience that have popped in this thread seem to assume that is, in fact, the Old Ones, when from the perspective of CBS and Kurtzman, without question that audience is those non-Prime viewers whose substantive introduction to the brand came from the films. They are certainly not averse to drawing in additional numbers from those that came before, but I think that their opinion of these folks is that most of them will give the show a try regardless and if finding it challenging,compelling, but still comfortable enough to conform to what their expectations of a Prime universe rendering of this time frame would be like, will be likely to stay with the show, at least throughout the first season to see how it develops.
There, I've addressed the OP as stated. That being said, I now will throw in a thought or two, as has been the focus of almost all of the posters, as to this, or any other scenario of the Prime being the operative basis for the production. Zero. As i suggested above, there's absolutely no justification for the showrunner or the network to give any concern to the hopes and dreams of habitues of any of the earlier tv iterations of Trek. As Dennis expertly made clear, the popular acceptance and interest of each ensuing series pretty clearly suggests that the formula, characters, execution,etc. of these were apparently becoming old hat to the veteran audience cohort. Even if the movies were never made and this same decision to pursue a new production was made, very unlikely in itself, what would be the compelling business calculation to justify it? The relative interest of the old shows on its still small fry streaming platform? No.
The old is gone as far as film and tv are concerned. Ten years have passed since its last appearance and all that is being made of the resurgence of brands from the 90's notwithstanding, there is no reason to think that their presentation will be a slavish recreation of what came before. Personally, I would prefer the Prime to continue, maybe in a close in post-Voyager period or further out. But I find that the vitality and importance of this wish has become vitiated over time, so that now it is closer to indifference. I don't like the films, I may not care for the series, but everything else is part of history now and will not be seen again.
Such a scenario would easily allow for salient references to the adventures and influence of the TOS characters, without having to necessarily concede the continuity changes that the films wrought. I think that an adaptation of the old standard that would allow the introduction of lower decks personnel and a periodic focus on their personal trials and concerns would be welcome, as it would fill out the impression of a ship's complement whose only dramatic consequences basically run through the command staff only. Plausibly, there could be occasional appearances by the film actors to further keep the connection vital between NuTrek and the Prime universe, even if the changes of the former are not instituted in the program.
I say this because the references to the core audience that have popped in this thread seem to assume that is, in fact, the Old Ones, when from the perspective of CBS and Kurtzman, without question that audience is those non-Prime viewers whose substantive introduction to the brand came from the films. They are certainly not averse to drawing in additional numbers from those that came before, but I think that their opinion of these folks is that most of them will give the show a try regardless and if finding it challenging,compelling, but still comfortable enough to conform to what their expectations of a Prime universe rendering of this time frame would be like, will be likely to stay with the show, at least throughout the first season to see how it develops.
There, I've addressed the OP as stated. That being said, I now will throw in a thought or two, as has been the focus of almost all of the posters, as to this, or any other scenario of the Prime being the operative basis for the production. Zero. As i suggested above, there's absolutely no justification for the showrunner or the network to give any concern to the hopes and dreams of habitues of any of the earlier tv iterations of Trek. As Dennis expertly made clear, the popular acceptance and interest of each ensuing series pretty clearly suggests that the formula, characters, execution,etc. of these were apparently becoming old hat to the veteran audience cohort. Even if the movies were never made and this same decision to pursue a new production was made, very unlikely in itself, what would be the compelling business calculation to justify it? The relative interest of the old shows on its still small fry streaming platform? No.
The old is gone as far as film and tv are concerned. Ten years have passed since its last appearance and all that is being made of the resurgence of brands from the 90's notwithstanding, there is no reason to think that their presentation will be a slavish recreation of what came before. Personally, I would prefer the Prime to continue, maybe in a close in post-Voyager period or further out. But I find that the vitality and importance of this wish has become vitiated over time, so that now it is closer to indifference. I don't like the films, I may not care for the series, but everything else is part of history now and will not be seen again.