Because a Pike show would blow a Section 31 show out of the water. I think they jumped the gun on trying to get several Trek shows going and didn't realize how popular Pike and the Enterprise was going to be.
More popular than Michelle Yeoh globally? You have to understand there's a whole world beyond your fan bubble.
ETA: What's with the idea that it's either one or the other? Don't like the idea of a Section 31 show existing? Don't watch it when it comes out. Simple.
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