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Does anyone know how Beyond is tracking for its opening weekend?

This might be for another board, but Star Trek has been poorly marketed over the years -- I mean during the flip phone, Bluetooth headset and iPad crazes, they completely missed creating products that looked like the Star Trek version...they would've made millions...and the movies would've benefitted

Apple prints money. If there was a market for that stuff, they would've capitalized on it.
 
If this ends up being the end of the road, the Abrams films go out on an impressive note.

Can I have the Blu-ray now?
 
I don't think Star Trek is a movie for younger kids. The Secret Life of Pets, Ice Age and Finding Dory are more appropriate choices and will attract most of the families with young children.

More like the audience were spoilt for choice.

Last weekend, 5 movies ended up with more than $20m.

So STB's box office was diluted by Dory and Secret Life of Pet still going well and Ice Age opening.

Even if it was just $10m that was siphoned off.
 
More like the audience were spoilt for choice.

Last weekend, 5 movies ended up with more than $20m.

So STB's box office was diluted by Dory and Secret Life of Pet still going well and Ice Age opening.

Even if it was just $10m that was siphoned off.

That's definitely what's hurt the opening figures at least. It was a very crowded schedule, I don't seem to remember STID having to compete on these terms on it's opening weekend.
 

Movie cup toppers of three "Beyond" starships, "Pop!" figurines of the main cast plus Krall and Jayal, and a rerelease of the Matchbox JJ Enterprise (in 50th anniversary packaging). So far.


Trek comic and Pops
by Ian McLean, on Flickr

Yes, there are commercials now.. but we needed to see stuff like during the Super Bowl (was it there? If so, was it memorable?)

The Superbowl ad featured Andorians selling Mexican avocados!
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Star Trek 4 is all but guaranteed. Beyond might underperform expectations. But it's still an enourmous money-maker. They gonna' milk it as long as they can. Even ST5 is entirely plausible. The only problem for ST5(!) might be the actors' commitment. But since none of them have any lead-roles in other big-budget productions (have to see how long Pine stays in the DCU), they (at least Pine & Quinto, the rest is of secundary importance) will be happy to earn blockbuster money and recognition every 3-4 years.

BTW Star Trek was NEVER to compete with Star Wars. Despite a similar title, those are worlds apart. But I think a good Star Trek movie franchise should be able to consistently reek in money in the regular Marvel movie range (the singular heroes' movies, not the "Avenger" movie obviously). The JJverse movies fall slightly short of that. I think it's still Paramounts' biggest franchise at the moment.

Personally, I think the perfect 'Star Trek movie-formula' still hasn't been found. But I firmly believe it's out there, and one day it will be found. I imagine it to be something like a (very loose) overarching plot, with each movie being a big "chapter" in it, with it's own plot, with all the movies travelling to many different locations in the Trek universe. Something like the old "Flash Gordon" serials, or "Indiana Jones", exciting adventure movies, focusing on travelling and meeting new and exotic locations, aliens and monsters, while having humanistic explorers as the protagonists.
 
Star Trek 4 is all but guaranteed. Beyond might underperform expectations. But it's still an enourmous money-maker. They gonna' milk it as long as they can. Even ST5 is entirely plausible. The only problem for ST5(!) might be the actors' commitment. But since none of them have any lead-roles in other big-budget productions (have to see how long Pine stays in the DCU), they (at least Pine & Quinto, the rest is of secundary importance) will be happy to earn blockbuster money and recognition every 3-4 years.

BTW Star Trek was NEVER to compete with Star Wars. Despite a similar title, those are worlds apart. But I think a good Star Trek movie franchise should be able to consistently reek in money in the regular Marvel movie range (the singular heroes' movies, not the "Avenger" movie obviously). The JJverse movies fall slightly short of that. I think it's still Paramounts' biggest franchise at the moment.

Personally, I think the perfect 'Star Trek movie-formula' still hasn't been found. But I firmly believe it's out there, and one day it will be found. I imagine it to be something like a (very loose) overarching plot, with each movie being a big "chapter" in it, with it's own plot, with all the movies travelling to many different locations in the Trek universe. Something like the old "Flash Gordon" serials, or "Indiana Jones", exciting adventure movies, focusing on travelling and meeting new and exotic locations, aliens and monsters, while having humanistic explorers as the protagonists.

I hope Trek 4 is a go. paramount will just cut the budjet to 150m. I see beyond making 200m
 
Star Trek 4 has already been confirmed, right? And Pine and Quinto have already signed on. Unless "Beyond" drops like a bomb next weekend that isn't going to change. The movie is a franchise movie that makes money. Of course the producers are trying to make sequels as long as they can.

The only real question is how many of the cast members are going to return. Pegg if they let him in the writers room. Urban maybe, if they promise to give him more screentime like in "Beyond". I don't know about Cho, but he doesn't seem to do a lot else. Yelchin sadly not. The biggest question is probably Zaldana. Her screentime seems to be reduced every movie, and she has another (more) successfull franchise with "Guardians of the Galaxy" and maybe "Avatar" going on. So who knows.

But as long as both Pine and Quinto are willing to sign up, we're going to see more sequels, even if the actors gain Shatner-sized bellys (did someone else notice how Quito became more...ahem, thicker in Beyond?)
 
Weekend is key. Bourne is supposed to be rehashed hash, so maybe the legs will be there. Once Suicide Squad opens, that's all she wrote...
 
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