^ Indeed. Maybe this is one of the reasons why I'm not really having a freak out about this.
And since I'm not economically vested in DC, I'm not either. It's just a surprise worth discussing really.
I think this is about launching their digital market in a big way, more than anything. They didn't NEED to do a reboot to start selling online, but, doing this, gives it a lot of attention. Hope it works for them. Of course, if it doesn't, ala Heroes Reborn, it'll just go right back.