"
Spider-Man: No Way Home" did very well in the box office, and they managed to keep the Cross-Over of the other Spider-Men a surprise for the fans.
Yes, NWH did it well, and the Arrowverse did it well. But if you do something over and over and over again, it cheapens it and reduces it from something creative to something lazy. Enough already.
A “franchise” that is “too preoccupied with nostalgia” is an interesting dichotomy. Surely, part of the appeal of franchise storytelling is affection for the familiar. Otherwise, why not tell a wholly new and original tale?
That's a false dichotomy. After all, what makes a new series popular in the first place is that it offers something new and fresh. The creators prove to us that they can tell engaging stories, so we want to see what new stories and ideas they can come up with. It's contradictory to say that if we liked something when it was new and fresh, then the only way we can continue to like it is if it becomes the opposite of that and just keeps repeating the stuff it did in the past. Would you rather see your favorite band cut a new album with new songs, or just become a cover band for their own past hits?
Look at
Star Trek: TNG, DS9, and VGR. Most of what they did was telling new stories within the existing universe, expanding it beyond what had existed before. After the first couple of episodes, TNG actively avoided reusing species, characters, or storylines from TOS, and did only a handful of TOS-sequel episodes in seven years -- in contrast to the modern shows, which rehash elements from older Trek on a frequent basis. And TNG, the sequel series
least dependent on past continuity, is arguably the most popular and successful Trek series ever -- which makes sense, because most of the audience for any successful series or movie is not hardcore fans, but more casual viewers on whom continuity references would be lost.
The trick, as always with such projects, is to find the best balance between catering to the audience’s love for what has come before, and introducing enough fresh ideas and approaches that the well-loved concept feels new and exciting all over again.
Exactly. Bringing back old actors and pretending they're alternate-universe doppelgangers is no longer a remotely fresh idea. It's trite and overdone.